Doctors struggled with visibility
Brilliant clinicians, invisible online. The best surgeons in a city ranking page 4 on Google — out-found by anyone with a budget for ads and no clue about medicine.

From Active Pharmaceutical Ingredients
to Application Programming Interfaces.
Saaro Health was founded by Yashik Yadav — a B.Pharma and MBA professional who began his career inside India's pharmaceutical industry, and pivoted into healthcare technology and marketing once he understood the science of medicine wasn't the bottleneck. The connection was.
Yashik began the way most pharma graduates begin — inside a manufacturing plant, watching Active Pharmaceutical Ingredients move through reactors, dryers, distribution warehouses, and eventually onto a chemist's shelf. He learned formulation, pharmacology, supply chain, the unglamorous truth of how medicine actually reaches a patient. He was good at it.
The MBA followed — operations, marketing, technology, scale. By graduation he had spent five years inside the pharmaceutical economy and had started consulting with a handful of clinics on the side. That's when the gap stopped being abstract.
"Doctors had expertise. Patients had needs. But the digital connection between them was missing."
Doctors had spent a decade earning the right to operate, but spent thirty seconds being judged on a Practo profile. Patients had access to the entire internet, but couldn't tell who was trustworthy and who had simply bought their reviews. Clinics ran on personal WhatsApp numbers and notebooks. Marketing was outsourced to vendors who'd never set foot inside an OPD.
The pivot wrote itself. He moved from Active Pharmaceutical Ingredients to Application Programming Interfaces — from the chemistry of medicine to the architecture of how patients find it. Same letters. Same purpose. Different layer of the system.
Saaro Health, and its growth arm Yashik Yadav & Co., is what came out of that pivot — a healthcare-only growth firm that treats reputation, acquisition and retention as one connected operating system, not ten disconnected services. Built and run by a team that has actually worked inside the industry it serves.
Five years inside pharma + clinic operations made one thing unmistakable: India's healthcare problem online wasn't a lack of doctors, or a lack of demand. It was infrastructure. Four specific bridges, all broken at once.
Brilliant clinicians, invisible online. The best surgeons in a city ranking page 4 on Google — out-found by anyone with a budget for ads and no clue about medicine.
A sea of options, no compass. Practo profiles, Justdial listings, Instagram pages — none of them telling a patient who was actually right for them, right now.
A personal WhatsApp number was the booking system. A receptionist's notebook was the CRM. Reviews piled up unanswered for weeks. Front-desk burnout disguised as ‘ops’.
Five vendors, five dashboards, five excuses. Reputation, ads, social, website, retention — all running in silos, none accountable for the only outcome that mattered: patients booked.
No vendor handoffs, no five dashboards, no excuses about who owns what. Reputation, acquisition and retention, run as one system, by a team that works only with healthcare.
Every decision we take, from a pricing page to a Sunday-night reply, is run through these six. They've been written down, debated, edited, and finally hung on the studio wall. They're the company.
We don't do real-estate, e-commerce or B2B SaaS. Working only with doctors lets us go deeper than any horizontal agency ever can.
Every script, every ad, every reply is checked against the NMC Code of Ethics, DPDP Act and platform policy — before it ships, not after.
We don't sell ‘100 posts a month’. We sell new patients booked. Every retainer carries a 90-day performance guarantee in writing.
Healthcare is stressful enough. We run a quiet, predictable rhythm — published calendars, weekly batches, monthly reports. Nothing on fire, ever.
We translate ‘LCP under 1.5s’ into ‘your site loads before patients lose patience’. Reports are readable in five minutes, not five hours.
Every line of copy, every reel, every reply respects this. Healthcare marketing that sounds like marketing has already lost the patient.
Eleven years, four chapters, one thesis: the next decade of Indian healthcare will be won online. Here's how it's gone so far.
Studied the science — pharmacology, formulation, API manufacturing, distribution. Learned how medicine actually moves from molecule to patient.
Worked inside the supply chain — saw the operational side of healthcare up close. Brilliant doctors. Broken systems between them and the patients they served.
Studied operations, marketing and tech at scale. The gap clarified: doctors had expertise, patients had needs, but the digital connection was missing.
Started running reputation and acquisition for a handful of doctor friends. Word travelled fast — within a year, ten clinics were on the system.
Saaro Health — and its growth arm, Yashik Yadav & Co. — was founded with a single thesis: the next decade of Indian healthcare will be won online.
A small, healthcare-only team running ten interlocking services for India's most-trusted doctors and clinics. Still founder-led, on every account.
We've stayed deliberately small — fewer accounts, deeper work. Every retainer is touched by the founder weekly. The numbers below are real, dated, and conservative.
I started this firm because I'd seen, from inside, how badly the digital layer was failing the people who do the actual medicine. Doctors who'd given fifteen years to their craft were being out-marketed by clinics half their age, with a quarter of their experience, and twice their advertising budget. That wasn't a marketing problem. That was a fairness problem.
So we built a firm that only works with doctors. We learn each clinic before we touch a single asset. We write our own scripts, run our own dashboards, answer our own DMs. We say no to almost every prospect who isn't in healthcare — and to a fair number who are, if we don't think we can move the number.
If you're a founder doctor, hospital administrator, or clinic owner who's tired of agencies that talk like agencies — we'd love to talk. The audit is free, the action plan is yours to keep, and we're easy to email back.
— Yashik
45 minutes. We'll tear down your Google presence, paid funnels, website and reviews — and send you a written action plan. Yours, free.