Marketing for cosmetic surgeons, engineered for premium decisions.

End-to-end specialty growth: a DPDP-compliant before/after engine; long-form treatment landing pages for 8–12 procedures (rhinoplasty, gynecomastia, lipo, breast augmentation, otoplasty, blepharoplasty, liposculpture, tummy tuck); procedure walkthrough Reels; founder-led LinkedIn thought leadership; tier-1 publication PR (Vogue, Cosmopolitan, Femina, Mid-Day); reputation operations across Google, Practo, RealSelf, Lybrate; and a 9-month WhatsApp nurture funnel that supports the researching patient from first Reel to booked surgery.

DPDP-compliant patient consent forms signed at the point of care with explicit, time-bound, platform-specific permissions for digital marketing use. Each asset is tagged by procedure, consent type, recency and patient identifiability. Captions and watermarks follow templates reviewed against the NMC Code of Ethics, Drugs and Magic Remedies Act, Consumer Protection Act 2019, and platform-specific healthcare policies. Patient identifiers are blurred or cropped where consent is partial. We never publish a single outcome image without a written, dated consent record, and we maintain an audit trail per asset.

The 9-month cycle is a feature, not a bug — but only if you're built for it. We treat it as four phases. Month 1–3 (discovery): Reels, before/afters, procedure education. Month 3–6 (consideration): treatment pages, recovery content, surgeon credentials, social proof. Month 6–9 (decision): cost transparency, financing, video consults, WhatsApp nurture answering specific patient questions. Month 9+ (action): consult → surgery handover. Each phase has its own assets, channels and metrics. Most cosmetic-surgery agencies optimise for month 1 and lose the patient. We optimise for month 9.

Yes, and it's a core pillar for cosmetic surgery. Earned media in Vogue, Cosmopolitan, Femina, Grazia, Mid-Day, ELLE and Tier-1 podcasts compounds trust and SEO simultaneously. Our PR work is byline-led — your written perspective on a trend (‘why preventive Botox starts younger', ‘the rhinoplasty consultation patients should expect') — placed in publications your prospective patients actually read. Most partner surgeons land 8–12 tier-1 features in the first 12 months.

Premium positioning isn't about being expensive — it's about being unmistakable. We build brand assets, founder voice, and consultation experience that signal the depth of your craft to the patient who can pay for it, while filtering out the price-shoppers who won't be happy with your fee anyway. Most partner surgeons see consultation-fee resistance drop 60% within six months, and consult-to-surgery conversion climb from 35% to 55–65% as the brand fully lands.

Yes — and this is where most cosmetic surgery websites under-invest. Generic services pages don't rank for ‘rhinoplasty in Mumbai cost' or ‘gynecomastia surgery Delhi recovery'. We build out 8–12 procedure-level landing pages (depending on your specialism), each with 1,500+ words, MedicalProcedure schema, FAQ schema, before/after embeds, surgeon credentials, anatomical diagrams, recovery timelines, and clear cost ranges. These pages compound for years.

Three reliable horizons. Month 1: before/after consent SOP live, GBP cleaned, treatment landing pages drafted, reputation SLA active. Month 2–4: review velocity 3×, rating climbs, first PR features land, treatment pages start ranking. Month 5–9: nurture sequences start delivering booked consults from researchers who first discovered you in month 1; treatment pages dominate page-one for procedure queries. Month 9–12: most partners see consult-to-surgery conversion climb 30–50% and procedure case volume +12 to +25 a month.

Cosmetic surgery sits at the strictest end of medical advertising scrutiny. Every asset is reviewed against the NMC Code of Ethics chapters on advertising and soliciting, the Drugs and Magic Remedies Act, the DPDP Act 2023, the Consumer Protection Act 2019, the Indian Association of Aesthetic Plastic Surgeons (IAAPS) guidelines, and platform-specific healthcare policies. We never make therapeutic or comparative claims (‘best in city', ‘only one offering'), never publish patient identifiers without consent, never offer guarantees of cosmetic outcomes, and never advertise specific cost reductions in a way that violates NMC guidance. Compliance is built into our content brief template — not bolted on after the fact.

Yes, but timed deliberately. For most cosmetic-surgery partners we run organic-only for months 1–4, while the brand and treatment-page foundation are built. From month 5 we add high-intent paid search for procedure queries (‘rhinoplasty in [city] cost') and Meta retargeting for Reel viewers — a combination that typically returns 4–8× ROAS once the funnel is mature. We don't recommend paid before the foundation is in place; the math doesn't work.

Cosmetic surgery is our most senior engagement — we work with a maximum of three new cosmetic-surgery partners per quarter, founder-led, and scope the plan after a private audit. Group practices and chains get custom pricing. Every plan above Founder carries our 90-day performance guarantee — if review velocity hasn't 3× and qualified consult bookings haven't doubled by day 90, we refund the previous 30 days and continue at no cost until they do.