We build the direct-to-patient growth engine orthopedic surgeons need to stop depending on referrals — per-procedure SEO, educational authority content, sports medicine positioning, and a reputation OS that converts recovered patients into your strongest asset.
Orthopedics is a high-stakes, high-consideration specialty. A joint replacement is a life decision. Patients don't passively accept GP referrals any more — they research the surgeon independently, watch procedure videos, read reviews, and then decide. The surgeon with the strongest digital presence wins the consultation, regardless of the referral.
We've audited 180+ orthopedic practices across India. The procedures vary, the cities vary, the gaps are almost identical. If any of these land, this page is for you.
When your entire pipeline runs through one hospital or three GPs, a single relationship change can cut your OPD 30% overnight. Direct-to-patient digital channels are the hedge most orthopedic surgeons haven't built.
A knee replacement is a life-changing decision. Patients need to understand the procedure, recovery, risks and outcomes before they'll book. Most orthopedic websites answer none of these questions — and lose the consultation to a surgeon who does.
A 28-year-old ACL tear and a 65-year-old knee replacement candidate search differently, trust differently, and decide differently. Mixing both on a single generic page means neither patient feels seen.
Recovery questions — 'how long until I can walk?', 'when can I drive?' — flood the internet but get answered by generic sites instead of you. That's 50K monthly searches you're not owning, and 50K trust-building moments going to competitors.
Orthopedic outcomes take weeks to months to show. Pain patients in early recovery leave reviews. Without a proactive reputation OS and a post-discharge care sequence that generates positive reviews, the rating suffers.
Queries like 'knee replacement surgeon Bangalore', 'ACL surgery cost India', or 'best spine surgeon near me' get thousands of monthly searches. Most orthopedic websites rank for exactly none of them — because they were never built for that.
We analyse your Google Business Profile, procedure-page SEO, Practo and Lybrate listings, review operations, and educational content gap — and send you a written 90-day action plan. Yours to keep, whether you hire us or not.
The same operating system we run for every healthcare partner — but with the procedure-depth SEO, educational content engine, sports medicine positioning and reputation sequences that orthopedic surgery demands.
Procedure explainer videos, recovery timeline carousels, 'when do you need surgery vs. physio?' educational content. We make you the most-trusted orthopedic voice in your city — which means patients come pre-educated and pre-sold.
Individual landing pages for knee replacement, hip replacement, ACL/ligament repair, spine surgery, shoulder surgery and sports injuries — each optimised for the exact query a patient types at 2am when the pain is bad.
GBP managed weekly — services, photos, posts, Q&A engineered to win 'best orthopedic surgeon [city]' and 'orthopedic near me' searches. Map-rank tracked weekly across all primary queries.
A separate brand surface for the 18–40 sports-injury patient segment — Instagram Reels on ACL recovery, sports physio integration, return-to-sport timelines that athletes actually want to watch.
Daily monitoring across Google, Practo, Lybrate and Justdial with a 2-hour response SLA. Post-discharge WhatsApp care sequences that generate positive reviews from recovered patients — the ones who feel the full outcome, not the early pain.
We track both GP-referral volume and direct-to-patient digital acquisition — so you see exactly which channel is working and when organic has grown enough to reduce referral dependency.
Not theory. The actual content formats, channel moves and funnel pieces that compose every orthopedic engagement we ship — mixed and matched per subspecialty and city.
A senior joint replacement surgeon in Bangalore — 18 years experience, 2,400+ surgeries — was 100% GP-referral dependent. We built per-procedure landing pages for knee replacement, hip replacement and sports injuries; launched a YouTube channel with procedure walkthroughs and recovery timelines; deployed a post-discharge WhatsApp care sequence; and rebuilt the Google Business Profile. By month 9, 42% of new patients found him directly on Google or YouTube — and OPD volume grew 68% without a rupee of paid ads.
“I had 18 years of surgical excellence and a website nobody could find. Now patients walk in having already watched my procedure videos. The consultation quality went up because the patient arrived educated.”— Dr. Arjun Mehta, Joint Replacement Surgeon · Bangalore
Numbers below are 90-day averages across our orthopedic partner practices. Direct consultation volume is the metric we optimise for — not impressions.
“For 12 years I depended entirely on two hospitals for referrals. Nine months in, 42% of my new patients found me directly on Google. The quality of consultations improved too — patients arrive having watched my procedure videos, so I spend the first five minutes confirming what they already know, instead of explaining from scratch.”
Don't see your question? Drop it on the audit form below — we reply inside 24 hours, every time.
Ask on the audit callEnd-to-end specialty growth: per-procedure landing pages with schema for knee replacement, hip replacement, spine surgery, shoulder surgery and sports injuries; Google Business Profile management for the local 3-pack; daily reputation operations across Google, Practo, Lybrate and Justdial with a 2-hour response SLA; educational authority content (procedure videos, recovery carousels, surgery vs. physio guides); a post-discharge WhatsApp care sequence that generates reviews from recovered patients; sports medicine positioning for the 18–40 segment; and monthly reporting tied to direct consultation volume, not impressions.
GP referrals remain valuable — we never tell you to abandon them. But we build a parallel direct-to-patient digital channel so a single referral relationship change can't crater your OPD. The mechanism: treatment-level SEO that captures patients researching procedures independently; educational YouTube and Instagram content that builds direct surgeon-patient trust before the GP appointment; and a Google Business Profile that converts 'best orthopedic surgeon [city]' searches directly into booked consultations. Over 12 months, most partners shift from 90% referral-dependent to 60–65%, with the direct channel growing every month.
Every piece of educational content is written by our healthcare-only team and reviewed against MCI/NMC guidelines, current surgical literature, and your own clinical inputs before publication. We don't use generic anatomy descriptions — we script procedure walkthroughs, recovery timelines and outcome expectations in the specific language of your surgical subspecialty. You approve a content brief on day one and have editorial control on anything you want to flag. We've never lost a partner over clinical accuracy.
Yes — and it requires two distinct brand surfaces, not one confusing combined page. Joint replacement (typically 55–75-year-old patient, decision via GP and family) gets a trust-first, outcomes-focused, educational content approach. Sports medicine (18–40-year-old patient, high social-media savvy, returning to sport) gets Reels, athlete stories, return-to-sport timelines and Instagram positioning. Both live under the same surgeon profile — but the content, SEO strategy and distribution channels are separate. We set this up on day one.
This is the most important reputation problem for orthopedics — and we've built specifically for it. First, we deploy a post-discharge WhatsApp care sequence that provides genuine value (pain management tips, physio exercise videos, 'what's normal at week 2' content) and builds rapport during the recovery period. When patients are discharged successfully at 6–8 weeks, we trigger the review ask — from recovered, satisfied patients, not week-1 pain patients. Second, our 2-hour response SLA means any negative review gets a thoughtful, empathetic response before it escalates. Third, the volume of positive reviews from recovered patients dilutes the early-recovery negatives.
Two parallel tracks. The Google Maps 3-pack (the pinned listings that appear before organic results) is driven by GBP completeness, review velocity, and proximity — most partners enter the 3-pack within 4–6 months for their primary terms. Organic rankings for procedure-specific queries ('knee replacement surgeon Bangalore', 'spine surgery [city]') typically reach page 1 within 6–9 months, depending on competition in your city. We track both every week and publish a ranking dashboard monthly.
Hospital affiliations drive inpatient volume. They do almost nothing for outpatient consultation volume in the digital age — because patients now research surgeons independently before their GP referral even happens. If your OPD depends entirely on your hospital's referring GPs, you're one regime change away from a volume problem. We build the direct digital channel that means your OPD is yours, regardless of hospital politics.
Three things. (1) We work only with healthcare — every script, every procedure explainer, every response template is tuned to orthopedics specifically. (2) Every asset is reviewed against NMC guidelines, DPDP Act 2023, and the Consumer Protection Act before it ships — no therapeutic claims, no comparison advertising, no patient identifiers without consent. (3) We measure outcomes: direct consultation volume, procedure-query rankings, review velocity, and referral-vs-direct attribution — not impressions or follower counts.
Plans start at ₹65,000/mo for the Specialist tier (single surgeon, core procedure SEO + reputation OS). The Practice plan at ₹1,40,000/mo covers full educational content engine, sports medicine social, sports injury Reels, procedure landing pages and retention sequences. Multi-surgeon and hospital-based orthopedic groups get custom pricing. Every plan above Specialist carries a 90-day performance guarantee — if direct consultation volume hasn't grown and review velocity hasn't 3× by day 90, we refund the previous 30 days.
45 minutes. We'll tear down your Google presence, paid funnels, website and reviews — and send you a written action plan. Yours, free.
