What exactly is included with each medical animation?+
A complete, deployment-ready explainer package — not just a video file. Each engagement includes: a procedure and anxiety audit where we interview your counselling team about the questions patients repeatedly ask; a patient-level script written by a medical scriptwriter and formally reviewed by your clinical team; a frame-by-frame storyboard you approve before animation begins; custom 2D illustration and animation in your brand palette (no stock asset kits); professional voiceover in your chosen language with matched subtitles; sound design; and six deployment cuts — the full 16:9 website master, a silent captioned waiting-room loop, a vertical Reels/Shorts teaser, a WhatsApp counselling version, a 30-second ad cut and a doctor-intro wrap where your clinician tops-and-tails the animation on camera. We also handle placement — embedding on the right procedure pages, setting up the WhatsApp counselling flow, formatting the waiting-room loop — and track watch-through and conversion impact quarterly on Pack and Series plans. You own all final files and source project files outright.
How do you ensure the animations are medically accurate?+
Accuracy is enforced by process, not promises. First, scripts are drafted by writers who work exclusively in healthcare and are built from your clinical team's own explanations, not generic internet summaries — the goal is to animate what your surgeon actually says in counselling. Second, there is a hard clinical sign-off gate: your doctors review and approve the script, then the frame-by-frame storyboard, before a single frame is animated. Storyboard-stage corrections take minutes; post-animation corrections take days — so we force all medical review early. Third, our illustrators reference standard anatomical atlases and your provided imaging or device specifics (stent types, implant systems, catheter routes) so the visuals match what you actually do. Fourth, claim language is compliance-screened: no cure guarantees, no unrealistic success framing, risks acknowledged honestly — consistent with NMC advertising guidelines in India and DHA/SMC content standards for Gulf deployments. Finally, if your protocol changes later, we offer versioned updates to existing animations at a fraction of new-production cost, so your library never drifts out of date.
What is the production timeline for one explainer?+
About three weeks from kickoff to final render, structured so your time investment is small and front-loaded. Week one: the procedure audit (a 45-minute call with your counselling team or doctor), followed by script drafting and your clinical review — the script arrives as a two-column document showing narration against planned visuals, so review takes minutes, not meetings. Week two: storyboard production and your approval, then animation begins; voiceover is recorded in parallel once narration is locked. Week three: animation completion, sound design, subtitling and delivery of the first full render, followed by two included revision rounds — which, because of the storyboard gate, are almost always polish (pacing, emphasis, colour) rather than structural changes. A three-video Procedure Pack runs on a staggered pipeline and completes in five to six weeks, with the visual style locked on video one so the series feels coherent. If you have a launch date — a new service line, a health camp, a conference — tell us at kickoff and we can compress to two weeks for a single explainer.
How does pricing and billing work?+
Flat, per-deliverable pricing with no hourly ambiguity. A single explainer — 60 to 120 seconds, one voiceover language, all standard cuts, two revision rounds — is ₹22,000 plus GST. The Procedure Pack covers three explainers for ₹55,000 plus GST (saving ₹11,000 versus singles), adds a second voiceover language and includes placement plus watch-through tracking; most clinics start here, covering their three highest-revenue or highest-anxiety procedures. Custom Series pricing applies to department-scale patient education libraries — ten or more animations, trilingual voiceovers, post-op instruction series and counselling-flow integration — and is quoted after the audit. Billing is 50% at kickoff and 50% on final delivery for singles and packs; series engagements are milestone-billed. Additional voiceover languages beyond plan inclusions are ₹3,500 per language per video, and future medical-content updates to an existing animation are quoted at a fraction of original cost since illustration assets are reused. Source files are included — you are never held hostage to re-hire us for a logo change.
Why 2D animation instead of 3D medical animation?+
Because the goal is a booked, calm patient — not an anatomy lecture. Photorealistic 3D excels at surgeon-to-surgeon education and device marketing, but for patients it frequently backfires: hyper-real tissue, blood vessels and instruments make procedures look more graphic and more frightening, which is precisely the emotion driving your drop-offs. Warm, stylised 2D communicates the same clinical sequence — what is inserted where, what is removed, how healing progresses — while keeping the viewer in a learning state instead of a flinching state. There are practical advantages too: 2D is roughly a third of the cost of quality 3D, three times faster to produce, far cheaper to update when your protocol or device changes, and easier to keep visually consistent across a whole procedure library. It also localises better — swapping voiceover and subtitles is trivial. Where genuine 3D value exists (complex spatial anatomy like structural heart interventions), we blend simplified 3D-style sequences into the 2D framework. But for patient-facing conversion content, 2D motion graphics win on outcomes-per-rupee almost every time.
Which procedures benefit most from explainer animations?+
Prioritise where anxiety, complexity or ticket size is highest — that is where a 90-second explainer moves revenue. In IVF, animations of ICSI, IUI and embryo transfer are transformative: couples repeatedly cite not understanding the process as a reason for delaying cycles, and an honest animation with success-rate framing shortens counselling dramatically. In urology, procedures like HoLEP, RIRS and stone removal are poorly understood and heavily Googled — usually into frightening content. Cardiology explainers for angioplasty and bypass counter the fear-driven postponements that cost heart centres real clinical outcomes, not just revenue. Dental implant animations outperform clinical photography decisively because photos of surgery repel the very patients considering it. LASIK and cataract animations resolve the 'laser in my eye' flinch. Bariatric explainers help patients and families understand a sleeve or bypass as a metabolic treatment rather than a cosmetic shortcut. During the audit we rank your procedures by consultation volume, drop-off rate and ticket size, and sequence the library so the first animation pays for the rest.
What languages do you support for voiceover and subtitles?+
English, Hindi and Arabic are our core voiceover languages, recorded by professional artists who work regularly with medical narration — correct pronunciation of clinical terms is checked against your team's usage, because a mispronounced drug or procedure name instantly undermines credibility with informed patients. Every voiceover ships with a matched subtitle track, and we deliberately design animations so on-screen text is minimal and swappable, which keeps localisation costs low. Beyond the core three, we produce regional Indian language versions — Tamil, Telugu, Bengali, Marathi, Gujarati, Kannada, Malayalam — on request, which matters enormously for hospitals whose patient base skews regional-language-first; a Gujarati-speaking bariatric patient counselled in her own language converts and complies better than one nodding along to English. For international clinics we have also delivered Tagalog and Bahasa versions for Gulf and Southeast Asian patient mixes. Multi-language strategy is worth deciding at storyboard stage: for a modest per-language fee (₹3,500 per video), one animation becomes a counselling tool for every demographic your OPD actually serves.
How is this different from your other video services?+
Our other video services put your doctor on camera; animation explains what the camera cannot show. Short-form editing and YouTube production build reach, personality and authority — patients choose you because they feel they know you. But no camera can show what happens inside a fallopian tube during ICSI, how a stent opens a blocked artery, or how bone integrates around an implant — and filming actual surgery produces footage that terrifies rather than converts. Animation is also the only format that is infinitely consistent: your best counselling explanation, delivered identically to every patient, in three languages, forever, without depending on which counsellor was free that day. The services compound deliberately: our doctor-intro wrap cut tops-and-tails the animation with your clinician on camera, combining the trust of a familiar face with the clarity of animation; teaser cuts feed the short-form calendar; and explainers embedded on procedure pages lift the conversion rate of the traffic our SEO and ads services generate. If your bottleneck is being found, start with short-form or SEO. If your bottleneck is anxious patients stalling before high-ticket procedures, animation is the highest-leverage asset you can build.
We are an international clinic — do you work outside India, and how are we billed?+
Yes — animation is our most naturally international service because production is fully remote by design. We currently produce explainer content for clinics and hospitals in Dubai, Abu Dhabi, Singapore, Manila and London alongside our Indian partners. The workflow is identical everywhere: audit call scheduled to your timezone, script and storyboard review asynchronously with your clinical team, and delivery through a shared drive. Compliance framing is adapted per market — DHA and SMC health-content advertising standards for the UAE, MOH guidance in Singapore, and CQC/ASA-conscious claim language for UK clinics — and our Arabic voiceover capability exists specifically because Gulf deployments demand it; several UAE clients run English, Arabic and Hindi versions of every animation to match their patient mix. Medical tourism providers use the same animations to counsel international patients over WhatsApp before they ever fly in, which measurably improves arrival-to-procedure conversion. International clients are quoted and invoiced in USD, AED or local currency at plan-equivalent pricing, paid by card or bank transfer with export invoicing (no GST), and revision calls are scheduled to your working hours.
Where should we deploy the animations for maximum impact?+
At every point where hesitation currently kills momentum — which is more places than most clinics realise. The highest-converting placement is the procedure page on your website: replacing a text wall with a 90-second explainer typically doubles time-on-page and lifts consultation conversion (our implant partner saw 2.4×). Second is the pre-consultation WhatsApp flow: sending the relevant explainer after an enquiry means patients arrive at the consultation informed, and doctors spend the saved ten minutes on case specifics instead of basics. Third is the counselling room itself — counsellors play the animation, then discuss, standardising quality across your team. Fourth, the waiting room: a silent, captioned loop of your procedure library plants service-line awareness (patients waiting for a dental cleaning learn you do implants). Fifth, post-consultation follow-up for the patient's family — in India and the Gulf, procedure decisions are family decisions, and a WhatsApp-forwardable animation counsels the son in London and the spouse at home. Finally, teaser cuts run as social content and remarketing ads. One production, six cuts, deployed across the entire decision journey — that distribution discipline, more than the animation itself, is what moves the conversion numbers.