Patient leads from Facebook & Instagram without policy trouble.

End-to-end ownership of the channel, not just 'running ads'. The Management plan (₹20,000/mo) covers strategy and offer architecture, full campaign build and daily management in Ads Manager, policy compliance checks on every ad before launch, instant lead form and WhatsApp click-to-message funnel setup, Pixel and Conversions API tracking wired to real bookings, speed-to-lead workflow design with front-desk scripts, A/B testing, and a monthly report with a strategy call. The Management + Creative plan (₹35,000/mo) adds the creative studio: 8 static/carousel creatives and 4 short-form videos per month, doctor talking-head scripting and editing, consented patient story production and landing page CRO recommendations. Ad spend is separate and paid by you directly to Meta from your own ad account — we never mark up media. You own the ad account, the page, the pixel and every asset we create; if we ever part ways, everything stays with you. The only thing we ask of your team is honouring the 5-minute follow-up SLA — it's the highest-leverage 5 minutes in your whole funnel.

Three layers trip clinics up. First, personal-attribute rules: an ad may not assert or imply the viewer has a medical condition. 'Struggling with hair loss?' and 'Do you suffer from PCOS?' are violations; 'Our clinic offers advanced hair restoration' is fine. Second, creative restrictions: before/after images are restricted for many treatments, ads can't promote unrealistic outcomes, and anything Meta classifies as sensational health content gets rejected or throttled. Third, category-level restrictions introduced in 2024–25: health and wellness advertisers face limits on lower-funnel pixel event usage, which makes proper Conversions API architecture essential rather than optional. Our compliance engine addresses all three: every creative and copy line is checked against current policy before launch, we write in second-person-neutral framing (about the treatment, never about the viewer's condition), we structure tracking to remain within Meta's health data rules, and we maintain account hygiene that keeps trust scores high. Across managed accounts, our ban rate is zero — and when we inherit previously flagged accounts, we handle restoration and appeals as part of onboarding.

Ranges from our managed Indian accounts, updated quarterly — treat them as planning bands, not promises, because city, offer and creative quality swing results: dental ₹250–600 (aligners and implants at the top of that band), dermatology and laser ₹180–450, physiotherapy ₹150–350, hair transplant ₹400–900, IVF ₹900–1,800, bariatric and cosmetic surgery ₹700–1,500. Metro competition (Mumbai, Delhi, Bangalore) sits 30–50% above tier-2 cities. In the UAE, multiply roughly by 3–4× in AED terms; Southeast Asian markets land between the two. But the number that actually matters is cost per consultation, not cost per lead: a ₹300 lead that never answers the phone is worth less than an ₹800 lead that shows up. That's why we build qualifying questions into forms, optimise toward consult events via CAPI, and run weekly lead quality reviews with your front desk. Expect launch-month CPLs at the high end of your band, dropping 30–50% by weeks 6–10 as the account learns and creative winners emerge.

Minimum viable spend is about ₹45,000–60,000/month for a single-specialty clinic in a tier-1 Indian city — below that, Meta's learning phase never gets enough conversion data and results stay noisy. A comfortable growth budget for most single-location clinics is ₹75,000–1,50,000/month, and multi-location or high-ticket specialties (IVF, cosmetic surgery, hair transplant) typically run ₹1,50,000–4,00,000/month profitably because each converted patient is worth ₹80,000–3,00,000+. The maths should always be worked backwards from unit economics, which we do with you during onboarding: if your average treatment value is ₹40,000, your lead-to-consult rate is 30% and consult-to-treatment is 35%, a ₹400 CPL means a patient acquisition cost of roughly ₹3,800 — a 10:1 return before repeat visits and referrals. Ad spend is paid by you directly to Meta with your own card or credit line; our management fee is flat, never a percentage of spend, so we have no incentive to push budgets beyond what the numbers justify. We'll tell you when to scale — and, just as importantly, when not to.

Leads start arriving fast — usually within 48–72 hours of campaigns going live, because Meta is an interruption channel, not a patience channel like SEO. But judge the programme at day 60–90, not day 10. Here's the honest arc: weeks 1–3 are the learning phase, where budget deliberately buys data across 3–4 concepts and CPLs run at the high end of your specialty band. Weeks 4–8 are where compounding starts — losing ads are cut, winning creatives scale, lead form questions get tuned based on your front desk's quality feedback, and CPL typically drops 30–50% from launch. By month three the account has a stable playbook: proven hooks, proven audiences, a known cost per consultation, and a creative refresh rhythm that keeps fatigue from eroding it. Clinics that quit in week three almost always quit right before the optimisation pays off — which is why we ask for a 90-day working window. Setup takes 5–7 working days from receiving ad account access, including CAPI, WhatsApp funnel and front-desk training.

They intercept patients at different moments, and mature clinics usually run both. Google Ads captures existing demand: someone searches 'root canal cost Andheri' and you bid to be the answer — intent is high, CPLs are higher, and volume is capped by how many people are searching. Meta Ads creates demand: it puts a compelling story in front of people who match your patient profile before they search — volume is nearly unlimited, CPLs are lower, but leads need better qualification and faster follow-up because intent is earlier-stage. The practical rule we apply: elective, visual, story-driven specialties — aesthetics, dental smile makeovers, hair transplant, dermatology, weight loss — often perform better on Meta first, because the treatment sells visually and audiences are broad. Urgent and problem-driven care — emergency dental, orthopaedic pain, diagnostics — favours Google first. High-consideration specialties like IVF need both: Meta for education-led first contact, Google to capture the searches that education triggers weeks later. On Enterprise engagements we run the two channels under one strategy with unified reporting, so budget flows to whichever channel is producing cheaper consultations that month.

Bad lead quality is rarely Meta's fault — it's an optimisation and funnel design outcome. Four controls decide it. First, form friction: an instant form with zero questions produces accidental leads; we add 2–3 qualifying questions (treatment interest, timeline, preferred slot — and for high-ticket treatments, a budget-awareness question) that cut volume ~30% but double consult rates. Second, optimisation target: accounts optimised for 'leads' find people who fill forms; accounts fed consult and show-up data through Conversions API and offline uploads find people who become patients — the algorithm genuinely learns the difference. Third, creative honesty: discount-led ads ('₹499 consultation!') attract price-shoppers who never convert to treatment plans; trust-led creative attracts patients. Fourth — and biggest — speed to lead: the same lead contacted in 5 minutes versus 4 hours can differ 5–8× in conversion, so we build WhatsApp auto-acknowledgement, instant desk alerts and a retry cadence, and we train your front desk with scripts. We review a sample of leads with your team every week; that feedback loop is written into how we run the account.

Yes — the UAE, Singapore, the Philippines and the UK are our most common international markets, and Meta's platform mechanics are identical everywhere; what changes is regulation, language and economics. In Dubai we build DHA-compliant creative (patient testimonials and before/afters face stricter rules than India, and clinic ad content is expected to align with the clinic's DHA licence scope), in Singapore we respect SMC guidelines that significantly restrict how doctors are promoted, and everywhere we adapt bilingual ad sets, WhatsApp funnel language and follow-up hours to the market. Our Dubai aesthetic clinic case hit AED 46 per qualified lead against a previous agency's AED 190. Operationally, working with an India-based team is seamless: campaigns are managed remotely in your ad account, reporting calls are scheduled in your time zone, and WhatsApp funnels run on your clinic's number regardless of country code. International clients are quoted in USD, AED, SGD or GBP at prevailing rates for the same scope — typically 40–60% below comparable local agency retainers — with cross-border invoicing from our Indian entity. Ad spend is always paid by you directly to Meta in your local billing currency.

The strongest performers share three traits: elective (patients choose when to act), visual (the outcome can be shown or storied) and high lifetime value. That's why aesthetics, dental and aligners, hair transplant, dermatology and laser, IVF, bariatric and physiotherapy dominate our client base — each has a proven creative playbook. Aesthetics and derma convert on treatment-education video; dental converts on smile-transformation stories and financing clarity; hair transplant on surgeon credibility content; physio on condition-specific relief content targeted by radius; IVF on empathetic doctor-led education with a counsellor-staffed WhatsApp funnel, because policy forbids condition-targeted copy entirely. Specialties with narrow or urgent demand — emergency care, rare sub-specialties, pure diagnostics — usually get better returns from Google Ads or local SEO, and we'll say so in the audit rather than take the retainer. We also decline campaigns we can't run ethically or compliantly: guaranteed-outcome claims, misleading pricing, un-consented patient imagery, or weight-loss and fertility promises that violate both Meta policy and medical ethics. Protecting your licence and reputation outranks any short-term CPL win.

Two clean streams with zero overlap. Stream one: your ad spend, paid by you directly to Meta from your own ad account and card — we never touch it, never mark it up, and you can see every rupee in Ads Manager at any time. Stream two: our management fee, billed monthly in advance — ₹20,000/month for Management, ₹35,000/month for Management + Creative, custom for Enterprise. The fee is flat rather than a percentage of spend, which keeps our incentives aligned with your cost per consultation instead of your budget size. There's no setup fee and no long-term lock-in, though we ask for a 90-day initial window because the optimisation arc needs it (see the timeline FAQ). International clients receive quotes in USD, AED, SGD or GBP at prevailing exchange rates for identical scope, invoiced with standard cross-border documentation. One useful pairing: clinics that want their organic Google presence handled alongside paid social often add our Google Patient Flow product (₹4,500/mo) for Google Business Profile management — paid ads fill the diary this month, while the Maps listing compounds for free traffic long-term. We'll recommend the combination only where the numbers support it.