Question 1

Do you work with doctors and clinics in Australia?

Accepted Answer

Yes. We work with doctors, clinics and hospitals across Australia — including Sydney, Melbourne, Brisbane — and with practices serving Greater Sydney, Melbourne and Brisbane plus Perth and Adelaide, with regional and rural patients routinely travelling to capital-city specialists and a steady trans-Tasman flow from New Zealand. Healthcare is the only sector we work in, so the playbook is built for regulated medical marketing rather than adapted from retail or hospitality. Work runs remotely, with onboarding, strategy and reporting calls scheduled in your timezone, and day-to-day contact over email and WhatsApp so you are never waiting on a time-zone gap to get an answer.

Question 2

Is healthcare advertising regulated in Australia?

Accepted Answer

Yes — and this is where most general marketing agencies get clinics into trouble. Australia is governed by AHPRA & the National Boards · TGA · ACCC. Section 133 of the National Law prohibits using testimonials about clinical care to advertise a regulated health service — the single strictest rule in any market we work in. Advertising must not be false, misleading or deceptive, must not create unreasonable expectations of benefit, and must not offer gifts, discounts or inducements without clearly stating the terms. Separately, the TGA prohibits advertising prescription-only medicines to the public, which is why botulinum toxin and similar products cannot be named at all in public-facing promotion. The 2023 cosmetic surgery reforms added further restrictions on imagery, titles and cosmetic surgery advertising. We write to section 133 and the TGA rules from the first draft, so campaigns are runnable rather than rebuilt after a disapproval or a complaint. We would rather tell you upfront that a tactic you have seen a competitor use is not one we will replicate than expose your licence to risk for a short-term gain.

Question 3

How much does healthcare marketing cost in Australia?

Accepted Answer

For clients in Australia we quote in AUD. Google Business Profile management starts around AUD 95 per month, SEO content publishing around AUD 140 per month, and full-service retainers from about AUD 420 per month depending on how many channels you run and how competitive your specialty is. International pricing reflects the additional cost of servicing an account across timezones, currencies and a different regulatory regime, and the figures above are converted from our India list at an indicative rate — your quote is confirmed in AUD in writing after the audit. Paid media sits outside that fee: in Australia treatment-intent clicks typically run AUD 6–30. Cosmetic surgery and implant dentistry sit at the top of that range, while skin checks and allied health convert far cheaper — the mix, not the spend, decides your cost per patient.

Question 4

How quickly will we see results in Australia?

Accepted Answer

Most clinics see movement in profile views, calls and direction requests within 30 days, because the earliest wins come from fixing the Google Business Profile — categories, services, photographs, posts and review flow — rather than anything requiring Google to re-evaluate your website. Meaningful map and organic movement usually lands between 60 and 90 days. Competition in Australia is high, so we prioritise narrower, winnable searches first — specific treatments and specific districts — so there is traction while the harder head terms build over two to three quarters. Anyone promising you page one in a fortnight is selling something.

Question 5

Which specialties do you work with in Australia?

Accepted Answer

All regulated healthcare. In Australia the strongest demand we see is in Dental & orthodontics, Cosmetic & plastic surgery, Dermatology & skin cancer, and we run specialty-specific playbooks for each — the searches, objections and decision timelines for a fertility patient look nothing like those for a dental or orthopaedic patient. Beyond those we work with multi-specialty hospitals, diagnostic centres, physiotherapy and rehabilitation, ophthalmology, paediatrics and mental health practices. If your specialty is not listed it almost certainly still fits; the framework is the same and the keyword, content and compliance strategy is what changes.

Question 6

Do we need to hand over passwords to our Google or advertising accounts?

Accepted Answer

No, and you should refuse this from any agency that asks. We work through manager-level access: your Google Business Profile stays owned by you with us added as a manager, and your Google Ads and Meta accounts are linked to our manager accounts rather than transferred. You keep full ownership of every asset, every review, every historical data point and every campaign we build. If we part ways, you remove our access and everything remains yours — which is the opposite of the position clinics find themselves in when an agency has built the assets inside its own accounts.

Question 7

How do you market a clinic in Australia when patient testimonials are prohibited?

Accepted Answer

This is the question that separates agencies who have actually worked in Australia from those who have not. Section 133 of the National Law prohibits using testimonials about clinical care in advertising a regulated health service, and AHPRA reads it broadly: a five-star quote about your surgeon on your own website, a patient video you commissioned, a review you solicited and then reshared to Instagram all sit inside the prohibition. Unsolicited reviews left by patients on third-party platforms you do not control — Google, Facebook, booking platforms — are treated differently, because you are not the party advertising with them. The distinction turns on control and solicitation, so the working rule is simple: never ask for, curate, edit, embed or repost clinical praise on assets you own. What replaces testimonials is genuinely better marketing. Clinician authority pages with real qualifications, fellowships, memberships and case volumes. Procedure pages that answer suitability, recovery, risk and out-of-pocket cost honestly instead of burying price behind a form. Published outcome or complication data where you have it. A properly optimised Google Business Profile, because Maps is where 'near me' demand lands and unsolicited reviews accumulate there legitimately. Educational video from the practitioner rather than from the patient. In our experience Australian practices convert better after making this shift than they did with testimonial-led pages, because these trust signals are much harder for a competitor to imitate.

Question 8

Why can't we name Botox or other injectables in our advertising?

Accepted Answer

Because botulinum toxin and most injectables are prescription-only medicines, and Australian therapeutic goods law prohibits advertising prescription-only medicines to the public. That prohibition covers the brand name, the active ingredient, and under TGA guidance anything that clearly points to them — abbreviations, deliberate misspellings, asterisked spellings, emoji substitutions and coy phrasing are not a defence, and even generic-sounding terms like 'anti-wrinkle injections' have been treated as problematic where the surrounding context makes the product obvious. The same logic reaches dermal filler claims, weight-management injectables and other scheduled products that clinics would very much like to advertise. The 2023 cosmetic surgery reforms tightened the environment further, restricting how cosmetic procedures are advertised, how before-and-after imagery may be used, and who may hold themselves out as a surgeon. Operationally this means your public pages, Google Ads, Meta creative and social captions have to be built around compliant, non-product language, while the specific product conversation happens after a patient has made contact and is inside a consultation. Practices lose money getting this wrong twice — once when the platform disapproves the ad, and again if a complaint reaches the TGA or AHPRA. We write copy and landing pages to that constraint from the outset instead of editing backwards from a version that was never runnable, and we keep an approvals trail so any complaint can be answered quickly.

Question 9

Are skin checks really a strong patient acquisition channel here?

Accepted Answer

They are the cheapest reliable acquisition available to most Australian skin and general practices, and no other market has the same category at the same scale. Roughly two in three Australians are expected to be diagnosed with some form of skin cancer in their lifetime, and melanoma is one of the most common cancers among younger adults, which produces sustained search demand for skin checks, mole checks and skin cancer clinics — spiking every spring and summer and again after each public awareness campaign. It is unusually valuable for three reasons. The intent is immediate rather than researched over months, so cost per booked appointment sits well below cosmetic keywords. Medicare rebates apply to much of this work, which removes the price objection that stalls elective enquiries. And a skin check is a first appointment rather than a one-off: it opens dermatology, excision, ongoing surveillance and, in mixed practices, the cosmetic list. The constraint is capacity. Clinics that advertise skin checks without online booking, without clear rebate and gap information, and without enough appointment slots simply generate calls nobody answers. We build this as a separate funnel with its own booking path, seasonal budget weighting and a location page per suburb catchment, then measure it on booked-and-attended appointments rather than form fills — which is also the only number that tells you whether the channel is actually paying for itself.

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Dental & orthodontics

Cosmetic & plastic surgery

Dermatology & skin cancer

Physiotherapy & allied health

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Healthcare marketing in Australia, answered.

Do you work with doctors and clinics in Australia?

Is healthcare advertising regulated in Australia?

How much does healthcare marketing cost in Australia?

How quickly will we see results in Australia?

Which specialties do you work with in Australia?

Do we need to hand over passwords to our Google or advertising accounts?

How do you market a clinic in Australia when patient testimonials are prohibited?

Why can't we name Botox or other injectables in our advertising?

Are skin checks really a strong patient acquisition channel here?

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