Profile overhaul, 3–4 ghostwritten posts a week in your voice, comment strategy and inbound cultivation — so referrals, speaking invitations and media requests find you, instead of the other way around.
Headline, About, Featured and Experience sections are rewritten as a referral-ready landing page.
One 30-minute monthly interview becomes a month of ghostwritten posts you approve before publishing.
Strategic commenting and DM triage turn visibility into referrals, panels, press and patients.
Referrers, journalists and high-intent patients all check LinkedIn before they call. This section shows why a silent profile is a competitive leak — and what consistent authority publishing changes.
Each pillar has an owner, a weekly cadence and a measurable role in growing referrals and reputation.
Your profile is rebuilt as a referral-ready landing page — a headline that states who you treat and what you change, an About section written as a narrative, Featured items that prove authority, and Experience entries that read like outcomes, not job titles.
A 30-minute recorded interview each month becomes 12–16 posts: clinical opinions, case reflections (de-identified), myth-busting and career stories. We match your phrasing, your caution and your humour — colleagues should never suspect a ghostwriter.
The fastest-growing physician accounts grow in other people's comment sections. We identify 30–50 high-signal accounts in your specialty — journal editors, hospital CXOs, senior peers — and draft substantive comments that put your name in the right rooms daily.
Consistent authority content attracts conference organisers, podcast hosts and journalists. We optimise for that inbound — a Featured section built for bookers, a media-ready bio and prompt DM triage so no invitation dies unread in your inbox.
For surgeons and super-specialists, LinkedIn's real ROI is peer referrals. We run deliberate connection campaigns toward GPs, physicians and hospital administrators in your catchment — and content that reminds them exactly when to send patients your way.
We report what matters: impressions, profile views, follower quality (not just quantity), inbound DMs by type — referral, patient, press, speaking — and a quarterly authority review comparing your share of voice against named peers in your specialty.
The same framework runs every month: capture your thinking, publish in your voice, cultivate the inbound, report what moved.
A 90-minute onboarding interview maps your specialty positioning, opinions, red lines and tone. We rebuild your profile, define 4–5 content pillars and produce a voice guide that keeps every future post sounding unmistakably like you.
Each month, one 30-minute recorded call. We ask about recent cases, frustrations, myths and lessons. Our medical writers turn it into 12–16 posts, fact-checked and compliance-screened, delivered for your approval in a simple review sheet.
Approved posts go out 3–4× a week at tested times. We run the daily comment strategy, send contextual connection requests, and triage your DMs — flagging referrals, press and speaking requests to you same-day with suggested replies.
Monthly reporting on reach, profile views and inbound by category. Quarterly, we compare your visibility against named peers, retire weak content angles, double down on what earns referrals and refresh the profile with new proof.
This is the operational difference between a dormant profile and a managed physician brand that generates referrals and invitations.
A few examples of what happens when a physician's expertise finally gets the distribution it deserves.
A joint-replacement surgeon with 22 years of experience and zero online presence. We rebuilt his profile around revision surgery expertise, ran weekly posts on surgical decision-making and recovery myths, and targeted comments at physiotherapy and GP networks in NCR. By month five, peer referrals attributed to LinkedIn outnumbered his hospital's internal referrals — and IMA invited him to keynote their regional conference.
"I gave them 30 minutes a month. They gave me the professional reputation I'd earned in the OR but never had online."— Dr. Rajeev Malhotra, Orthopaedic Surgeon, Delhi
The medical director of a DHA-licensed fertility centre wanted to reach Indian, Filipino and British expat patients researching IVF in the UAE. We ghostwrote evidence-first posts on success-rate transparency and protocol selection — carefully worded within DHA advertising guidelines. Gulf News and two regional podcasts picked her up from the feed, and international consult requests began referencing specific posts by name.
"Patients arrive at the first consult already trusting how I think. The consultation starts three steps ahead."— Dr. Sana Qureshi, Medical Director, Fertility Centre, Dubai
An interventional cardiologist competing with 40 peers in the same hospital group. We positioned him on a single wedge — radial-first angioplasty and same-day discharge — and published weekly clinical perspective posts plus commentary on new ESC guidance. Referring physicians across Mumbai began tagging him on cardiac queries; the hospital's marketing team started resharing his posts; leadership took notice.
"The hospital spent lakhs on billboards with my face. LinkedIn, at a fraction of that, is what actually moved my referrals."— Dr. Kunal Deshmukh, Interventional Cardiologist, Mumbai
These KPIs keep the service accountable to referrals and reputation, not vanity followers.
Content architecture is matched to how each specialty earns referrals and trust.
Every service page uses the same Foundation, Growth and Scale retainers. Pick the level of execution once; the service mix is scoped during your audit.
Best for: Solo practitioners and small single-specialty clinics
Best for: Established clinics wanting consistent patient acquisition
Best for: Hospitals, diagnostic chains, multi-location clinic groups
What partner physicians say once the monthly rhythm becomes part of how their reputation grows.
"I was sceptical a ghostwriter could sound like a surgeon. The first draft used a phrase I say in the OR every week — they'd pulled it from our interview. Nobody has ever suspected the posts aren't typed by me, because in every way that matters, they are mine."
"The DM triage alone is worth the fee. A Gulf News journalist messaged me on a Tuesday; the team flagged it with a drafted reply by evening. That became my first international media feature."
"Every agency promised 'thought leadership'. This is the only one that asked what I actually believe about my field before writing a word. The posts have opinions — my opinions — and that's why other doctors respond to them."
Don't see your question? Drop it on the audit form below — we reply inside 24 hours.
Ask on the audit callThe engagement has five working parts. First, a complete profile overhaul — headline, About section, Featured items, banner, experience entries and skills — rewritten so a referring physician or patient landing on your profile understands within seconds who you treat and why you're credible. Second, ghostwritten content: 3–4 posts a week, produced from a single 30-minute monthly interview, voice-matched and approved by you before anything publishes. Third, an engagement layer: daily strategic comments on 15–50 targeted accounts in your specialty, plus contextual connection campaigns toward referrers. Fourth, inbound management: we monitor your DMs and flag referrals, press requests and speaking invitations same-day with drafted replies. Fifth, reporting: a monthly dashboard covering impressions, profile views and inbound broken down by type, and on the Authority plan a quarterly share-of-voice comparison against named peers in your specialty. The Authority plan adds two edited video posts a week cut from your interview footage, so your face and voice — not just text — build the brand.
The 30-minute interview is deliberately structured to extract a month of material. We arrive with a prepared question sheet built from your content pillars, recent developments in your specialty and reactions to your previous month's posts. We ask about cases that frustrated you (de-identified), questions patients keep asking, myths you're tired of correcting, and clinical decisions where your judgement differs from the textbook. A senior medical writer then drafts 12–16 posts from the transcript — reusing your actual phrasing, analogies and caution wherever possible, which is why the posts pass the colleague test. You receive the full batch in a review sheet with a 48-hour approval window; you can approve, edit or reject any post with a one-line comment. During onboarding we also build a voice guide from a longer 90-minute interview, so consistency holds even across different writers. Doctors typically spend 30 minutes on the interview and 15–20 minutes reviewing drafts — under an hour a month, total.
Ghostwriting is standard practice for senior professionals — CEOs, lawyers, academics — and it is ethical when three conditions hold, all of which we enforce. First, the ideas must genuinely be yours: every post originates from your interview, your opinions and your clinical experience; we structure and polish, we don't invent positions for you. Second, you approve every word before publication — nothing goes live on autopilot. Third, the content must be medically responsible. Our writers work to a healthcare compliance checklist: no patient-identifiable details (even de-identified case reflections are screened against re-identification), no outcome guarantees, no superlative claims like 'best surgeon', no drug brand promotion, and careful framing of anything that could read as medical advice rather than professional commentary. For Indian doctors this aligns with NMC professional conduct expectations; for UAE-based clients we additionally screen against DHA/DoH advertising guidelines, which are stricter on testimonials and before/after content.
Social media management builds a clinic's brand across Instagram, Facebook and YouTube — it markets an institution to patients, with creatives, reels and campaign calendars. LinkedIn personal branding builds an individual doctor's professional reputation, and the audience is fundamentally different: referring physicians, hospital leadership, conference organisers, journalists and high-intent patients researching a named specialist. The craft is different too. Clinic social content is visual and promotional; LinkedIn authority content is written, opinion-led and deliberately non-promotional — the persuasion is in the quality of your thinking, not in an offer. The outcomes differ as well: clinic social media drives appointment volume, while LinkedIn branding drives peer referrals, speaking invitations, media citations, institutional opportunities and the kind of reputation that follows you even if you change hospitals. Many clients run both — the clinic account markets the practice while the personal profile builds the surgeon — and we coordinate the two so they reinforce rather than duplicate each other.
There are three result horizons, and honesty about them matters. Weeks 1–4: the profile overhaul goes live and posting begins; you'll see profile views rise almost immediately because activity itself triggers visibility. Months 2–4: the compounding phase — impressions grow as the algorithm learns your audience, comment strategy puts your name in front of specialty influencers, and the first meaningful inbound usually appears here: reconnections from old colleagues, early referral DMs, a podcast enquiry. Months 5–9: authority effects — this is when speaking invitations, journalist requests and consistent referral flow typically arrive, because these depend on repeated exposure; a conference organiser needs to see you being articulate for months before booking you. Our physician accounts average an 8.4× lift in profile views by month six. What we won't promise is virality — a surgeon's brand is built on being reliably excellent in the feed for two quarters, not on one lucky post. Clients who quit at month two consistently leave money on the table.
The Presence plan is ₹20,000 per month and the Authority plan — our most popular, adding video posts, full comment strategy, DM triage and referral campaigns — is ₹35,000 per month. Both are monthly retainers billed in advance, with a recommended minimum commitment of three months because authority-building compounds and a single month proves very little. There's no separate setup fee: the profile overhaul, voice guide and onboarding interview are absorbed into your first month. GST applies for Indian clients and we invoice with full documentation your accountant will actually like. You can upgrade, downgrade or pause with 30 days' notice, and everything we produce — the voice guide, content bank, templates and all published material — belongs to you if we part ways. Enterprise engagements for hospital leadership teams (multiple profiles under one coordinated strategy) are quoted custom after a scoping call, typically starting where two or more Authority plans would.
Yes — roughly a third of our physician branding clients practise outside India, concentrated in the UAE (Dubai and Abu Dhabi), Singapore, the UK and the US. The service works identically; interviews are scheduled across time zones and our writers are experienced with the regulatory nuance each market adds: DHA and DoH advertising rules in the UAE, MOH guidelines in Singapore, GMC social media guidance in the UK, and state medical board sensitivities in the US. International clients are invoiced in USD, AED, GBP or SGD at prevailing rates — ask for a quote in your currency and we'll convert the plan pricing transparently rather than surprising you at billing. LinkedIn authority is arguably more valuable for internationally mobile doctors: a strong profile travels with you across hospital moves and borders, and for physicians serving medical-tourism patients — a surgeon in Dubai or Singapore drawing patients from three countries — LinkedIn is often the single highest-trust surface those patients check before flying.
The strongest returns go to doctors whose economics depend on reputation among other professionals: surgeons and interventionists who live on peer referrals, hospital consultants competing with dozens of same-specialty colleagues for internal visibility, medical directors and CMO-track physicians building leadership profiles, and specialists in high-consideration fields — oncology, fertility, cosmetic surgery, bariatrics — where patients research the individual doctor for weeks before committing. It's also disproportionately valuable for doctors building international reputations: NRI-serving specialists, medical tourism surgeons and physicians eyeing roles or affiliations abroad. Each specialty gets a different content architecture. A joint surgeon's pillars might be surgical decision-making, recovery myths and revision-case lessons aimed partly at physiotherapists and GPs; a fertility specialist's lean toward success-rate transparency and protocol education aimed at patients; a medical director's toward operations, quality and health policy aimed at administrators and press. GP-dominated, walk-in practices usually get better returns from local SEO and Google reviews first — and we'll tell you that in the audit rather than sell you the wrong service.
Follower count is the metric we care about least, and you should be suspicious of any agency that leads with it. Ten thousand random followers do nothing for a surgeon; three hundred of the right followers — referring GPs in your city, specialty peers, hospital administrators, health journalists — change a career. Our reporting therefore leads with quality metrics: profile views (intent to evaluate you), impressions among target segments, and above all inbound classified by type — referral DMs, patient enquiries, press requests, speaking invitations and institutional approaches. We run a quarterly follower-quality audit showing what proportion of your audience is healthcare-professional versus general public, and a share-of-voice review comparing your visibility against named peers in your specialty and city. Followers do grow — physician accounts on the Authority plan typically add 4,000–12,000 in the first year — but as a by-product of authority, not the goal. When a hospital CEO or a journal editor follows you, that single follow outweighs a thousand vanity ones.
Onboarding needs four things: a 90-minute positioning interview (the only long call we'll ever ask for), admin or delegated access to your LinkedIn profile via LinkedIn's own permission flows — we never ask for your password — a folder of raw material if you have it (talks, publications, press mentions, decent photographs), and your red lines: topics you won't touch, hospitals or peers you won't discuss, opinions you'd rather keep private. From there the rhythm is 30 minutes a month plus draft approvals. Your first content batch is typically live within 10 working days of onboarding. If you stop, everything transfers cleanly — you keep the rebuilt profile, the voice guide, the unpublished content bank and obviously all published posts, since it's your account throughout. We ask for 30 days' notice, and we'll hand over the content calendar and target lists so an in-house person could continue the system. Around a fifth of our clients eventually take it in-house after a year; we consider that a graduation, not a loss.
30 minutes. We'll tear down your Google presence, paid funnels, website and reviews — and send you a written action plan. Yours, free.