Yashik Yadav & Co.
For Dermatologists · India

Marketing for dermatologists, engineered for the Instagram era.

We build the growth engine cosmetic and medical dermatology clinics need to win in 2026 — Reels in your voice, a DPDP-compliant before/after library, the Google 3-pack locked, and a DM-to-booking funnel that turns 11pm acne questions into 9am consultations.

4.9/5 from 50+ dermatologists
NMC & DPDP-compliant before/after
Cosmetic + medical derm
50+
Derm clinics
50K+
Avg. IG audience
6h
DM SLA
4.9★
Avg. rating
Patient just searched
best dermatologist near me · 11pm
Booking confirmed
From IG DM → 7am front-desk WA
Dermatology reel preview
DR
dr.priya.derm
2h · Mumbai
Follow
12.4k
587
2.1k
441
3 acne mistakes every 20-something is making 👇
♥ 12,433 · 2,109 saves · 441 shares
— 2 hours ago
Trusted by founder dermatologists at
Cosmetic Derm, Mumbai·Skin & Laser, Bangalore·Dermatology Group, Delhi NCR·Aesthetic Clinic, Hyderabad·Pediatric Derm, Pune
Why dermatology is different

Skin is visible, emotional and Googled at midnight.

Dermatology is the only specialty where the outcome is visible, the patient is emotionally invested, and the decision happens on Instagram at 11pm — not in a referral call at 11am. The numbers below are why a dermatologist's growth playbook can't look like a cardiologist's.

82%
of dermatology patients in India research the doctor on Instagram before booking
Internal data, 100+ partner clinics
68%
of cosmetic-derm bookings are influenced by a single Reel in the 30 days prior
Meta Health Vertical, India 2024
3.4×
the lift on consultation rate for derm clinics with 4.7★+ on Google
Software Advice, Patient Behaviour 2024
High
average lifetime value of a single new cosmetic-derm patient in metros
Industry benchmark, Tier-1 cities
47%
drop-off rate when a clinic has fewer than 200 reviews on Practo
Practo Insights, Dermatology
11pm
median time a 25-year-old DMs a dermatologist about acne — your ops will sleep, your funnel can't
Partner-clinic DM analytics
Invisible derm
−22 to −34%
first-visit volume vs. the most-followed cosmetic derm in your city
Sporadic posting
Flatlined
4–6 reels a month, no plan — neutral at best, brand-confusing at worst
Derm-tuned growth
+38 to +62%
first-visit lift in 9–12 months, with no extra ad spend, across our derm partners
The problems we see, every week

Six problems specific to dermatology marketing.

We've audited 200+ derm clinics in the last three years. Different cities, different positioning, similar leaks. If any of these sound familiar, this page is for you.

/01

Before/after compliance is a minefield

You know the shots convert. You also know one wrong consent form invites a notice. Most clinics either over-share without consent, or hide the asset that drives 60% of their conversions.

/02

'Best dermatologist near me' is dominated by 3 listings

Google's local 3-pack is winner-take-most. If you're not in those three pins, you've already lost the patient — no matter how good your clinical work is.

/03

Your feed sounds like every other clinic

Generic acne tips, recycled stock images, a derm who can't be heard above the noise. Patients can't tell what makes you different — so they pick on price.

/04

DMs pile up at 11pm, ignored by morning

A 25-year-old asks about acne at midnight. By 9am she's already booked elsewhere. The DM-to-booking funnel for derm is the most under-built channel in healthcare.

/05

One bad review hits the whole specialty

Cosmetic outcomes are visible. A single dissatisfied patient, unanswered, can drag a 4.8★ to 4.4★ in a month — and 4.4 doesn't book the way 4.8 does.

/06

Premium services bleed into commodity pricing

Lasers, fillers, peels — without positioning, you become a price comparison against the clinic two streets away. The treatment is the same. The trust isn't.

Free · Worth ₹5,000 · 48-hour turnaround

See what's leaking before you commit a rupee. A free, written derm audit.

We tear down your Instagram, Google Business Profile, Practo, Lybrate and treatment-page SEO — and send you a written 90-day action plan. Yours to keep, whether you hire us or not.

The playbook

Six pillars, tuned for dermatology specifically.

Same operating system we run for every healthcare partner — but with the scripts, asset libraries, response templates and reporting tuned for cosmetic and medical dermatology practices.

01

Consented before/after engine

DPDP-compliant consent flow, treatment-tagged image library, watermark + caption templates that make before/after work without inviting a notice.

  • DPDP-compliant patient consent forms
  • Treatment-tagged asset library
  • Caption templates (compliant + converting)
02

Derm-native social

Reels in your voice, scripted by writers who only do healthcare. Acne, anti-aging, hair, hyperpigmentation — the four pillars of derm searches, served weekly.

  • Hook-led Reels (sub-3-second hook)
  • Carousel explainers for acne, AGA, melasma
  • Patient Q&A series, weekly
03

Local SEO + Google 3-pack

GBP optimisation, NAP across 40+ directories, weekly posts and photo cadence engineered to win the local 3-pack for 'dermatologist near me' and treatment-specific queries.

  • Google Business Profile management
  • Treatment-page schema (MedicalProcedure)
  • Map-pack tracking, weekly
04

DM-to-booking funnel

DMs answered inside 6 hours, 7 days a week. Qualified leads routed into your front desk's WhatsApp by 7am. Late-night enquiries don't fall through the floor.

  • 6-hour DM response SLA
  • Qualifying questions + WhatsApp handover
  • Booking-conversion tracking, end-to-end
05

Reputation OS for derm

Google + Practo + Lybrate + Justdial + Healthgrades managed daily, with a 2-hour response SLA on every review and a removal playbook for fake or defamatory ones.

  • Daily review monitoring
  • 2-hour response SLA
  • Fake-review removal playbook
06

Outcomes reporting, not vanity

We measure saves, shares, DM-to-booking and first-visit attribution — not impressions. A monthly five-page report you can read in five minutes, plus a 30-min call.

  • Saves + shares + DM-to-booking
  • First-visit attribution dashboard
  • Monthly executive summary + call
Sixteen content tactics

Specific moves we'll run for you, from week one.

Not theory. The actual content formats, channel moves and funnel pieces that compose every dermatology engagement we ship — mixed-and-matched per city and treatment focus.

Acne education Reels (3-pillar series)Anti-aging carousels (35–55 patient segment)Consented before/after gridsHair loss / AGA explainersMelasma & hyperpigmentation deep-divesProcedure walk-throughs (laser, peel, filler)Skincare myth-bustingFestival skincare prepBehind-the-scenes clinic storiesPatient Q&A live sessionsSun-protection awarenessReel-to-DM CTA architectureTreatment landing pages (SEO)Google Business Profile photos & postsDermatologist-on-LinkedIn essaysWhatsApp post-consult flow
Proof of work

Cosmetic dermatology, Mumbai — in 90 days.

Cosmetic dermatology, Mumbai —
Case · Cosmetic Derm · Mumbai

From 3K followers and zero leads to 50K followers and 2,000+ leads — in 90 days.

50K
IG followers
2,000+
Inbound leads
12
PR features

We positioned a senior cosmetic dermatologist around three niche treatment pillars (acne scarring, anti-aging, hair restoration), scripted 100 posts/month across Reels and carousels, deployed a DPDP-compliant before/after engine, and plugged DMs into a WhatsApp booking funnel. The Instagram audience went from 3,000 mostly-local followers to 50,000 India-wide; PR came organically once the clinical positioning landed; paid spend dropped 30% as organic took over.

Finally a team that understood that doctors don't sell — we earn trust. They build for that.Dr. Priya Sharma, Founder
Typical 90-day numbers

Reach that converts — not vanity.

Numbers below are 90-day averages across our dermatology partner clinics, weighted by post volume. Outliers, naturally, outperform.

Reach in 90 days
30%+
Reel watch-through
+89
Reviews / mo
6h
DM SLA
20+
Qualified leads / mo
4.9★
Avg. rating
The difference

Without a derm-tuned system, you're flying blind on a visual specialty.

Without a derm-tuned system
  • A general agency posts stock-photo carousels that sound like every other skin clinic
  • Before/after assets sit unused because no one set up a compliant consent flow
  • Late-night DMs from prospective patients evaporate by morning
  • 'Dermatologist near me' returns three competitors — none of them you
  • Practo and Google reviews stay unanswered for weeks at a time
  • Premium laser and filler get priced like the clinic two streets away
With Yashik Yadav & Co.
  • Reels in your voice, scripted by healthcare writers who've worked with 50+ derms
  • DPDP-compliant before/after engine — used safely, weekly, at scale
  • DMs answered inside 6 hours, qualified leads in your front-desk's WhatsApp by 7am
  • Google 3-pack engineered, treatment pages indexed, map rank tracked weekly
  • 2-hour response SLA on every review across Google, Practo, Lybrate and Justdial
  • Premium positioning that lets you charge what your craft is actually worth
What partner derms say
Three months in, my consultation calendar is six weeks out. Patients come in saying 'I saw your acne carousel'. I haven't spent a rupee on paid ads in twelve weeks. Social did the whole thing — and the DM-to-booking system means my front desk actually knows who's walking in.
Dr. Priya Sharma
Cosmetic Dermatologist · Mumbai
Good questions

Frequently asked, honestly answered.

Don't see your question? Drop it on the audit form below — we reply inside 24 hours, every time.

Ask on the audit call
What does dermatologist marketing actually include?+

End-to-end specialty growth: Instagram + LinkedIn + YouTube Shorts + WhatsApp social, scripted in your voice; Google Business Profile management for the local 3-pack; daily reputation monitoring across Google, Practo, Lybrate and Justdial with a 2-hour response SLA; a DPDP-compliant before/after consent and content engine; DM-to-booking funnel into your front-desk's WhatsApp; and monthly reporting tied to first-visit volume, not impressions. We work only with derms who serve patients — medical, cosmetic, paediatric and surgical dermatology — and tune every asset to your specialty + city.

How do you handle before/after photo compliance and consent?+

DPDP-compliant patient consent forms, signed at the point of care with explicit grant for digital marketing use, retention windows, and per-platform permissions. Every asset is tagged by treatment, consent type, and recency. Captions and watermarks follow a template reviewed against the NMC Code of Ethics and Drugs and Magic Remedies Act. Patient identifiers are blurred or cropped where consent is partial. We never publish an outcome image without a written, dated consent record.

How fast will a dermatology clinic see results from this?+

Three reliable horizons. Month 1: posting cadence stabilises, reputation SLA goes live, GBP cleaned. Month 2–3: review velocity 2× and rating shifts 0.3–0.6★, DM volume climbs, you'll feel the first cluster of inbound leads. Month 4–9: the flywheel locks in — most partners hit 5× their starting reach, 30%+ Reel watch-through, and 20+ qualified DM-sourced leads a month. By month 12 most cosmetic-derm partners attribute 40–60% of new cosmetic cases to social and reputation.

We're a small derm practice — is this overkill?+

No. Our Founder plan is built specifically for solo dermatologists. One platform, scripted reels, GBP management, a 12-hour DM SLA and a monthly call. It's the smallest piece of the system that still moves the needle, priced for a single-doctor clinic. Many of our most-followed dermatologists in India started here and grew into the full Clinic plan over 18 months.

How is this different from a general digital marketing agency?+

Three things. (1) We work only with healthcare — not real-estate, not e-commerce, not B2B SaaS — so the playbook, scripts, design templates and DM responses are tuned to derm specifically. (2) Every script and caption is reviewed against the NMC Code, DPDP Act, Drugs and Magic Remedies Act, and platform-specific healthcare policies before it ships. (3) We measure outcomes, not deliverables — first-visit volume, DM-to-booking conversion, review velocity — and back it with a 90-day performance guarantee.

Can you help us rank for 'best dermatologist in [city]'?+

Yes — and the answer involves three layers. The local 3-pack is decided by Google Business Profile completeness, review velocity, recency and proximity to the searcher. The organic listings below are decided by your treatment-page SEO, schema markup and content depth. Practo and Justdial profiles also rank in the top 10 for nearly every 'best dermatologist [city]' query — so we own those too. Most partners reach the local 3-pack within 4–6 months and hold it indefinitely.

Will the content sound like us, or every other clinic?+

On day one we run a 60-minute founder workshop to capture phrasing, non-negotiables, language preferences and clinical philosophy. For the first 30 days every post goes through you for tone approval. From week 5 we ship inside our SLA without sign-off, with weekly spot-checks. If you ever feel a post doesn't sound like you, we re-write it free. We've never lost a partner over voice.

Do you handle paid ads — Google Ads and Instagram Ads?+

Performance ads (Google Search, Display, YouTube, Meta) are a separate engagement under our Google Ads for Doctors service, because they only pay back when paired with a real funnel. We routinely tell partner derms to start organic-only and add paid in month 6, after the foundation is live. About 35% of our derm partners run organic-only indefinitely — the channel is that strong.

What about MCI / NMC advertising compliance for cosmetic dermatology?+

Cosmetic dermatology sits at the boundary of medical and aesthetic, which means stricter scrutiny than a typical clinic page. Every asset we ship is reviewed against the NMC Code of Ethics chapters on advertising and soliciting, the Drugs and Magic Remedies Act, the DPDP Act 2023, and the Consumer Protection Act 2019. We never make therapeutic claims, never use comparative language ('best in city'), never publish patient identifiers without consent, and never solicit reviews via incentives.

What does it cost to run dermatologist marketing with you?+

Plans start at ₹55,000/mo for the Founder tier (solo derm, one platform). The Clinic plan at ₹1,25,000/mo covers four platforms, full DM SLA and reputation OS, and is where most derms land. Hospital and multi-location pricing is custom. Every plan above Founder carries a 90-day performance guarantee — if reach hasn't 3× and DM volume hasn't doubled by day 90, we refund the previous 30 days and continue at no cost until they do.

Now booking · Q1 2026

Book your free
clinic growth auditWorth ₹5,000.

45 minutes. We'll tear down your Google presence, paid funnels, website and reviews — and send you a written action plan. Yours, free.

  • 45-minute working session
  • Personalised 90-day action plan
  • Zero obligation · 100% confidential
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WhatsAppChat with our teamCall+91 98870 07362Free AuditGet a 90-day plan
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