What exactly is included in the accessibility audit and remediation?+
The audit (₹35,000) covers your entire site: automated WCAG scanning of every template, then the work scanners can't do — manual testing with NVDA and VoiceOver screen readers, keyboard-only navigation of your real patient journeys (find a doctor, book, complete a form), 200% zoom and mobile reflow testing, and review of PDFs and media. You receive an issue log where every finding is mapped to its WCAG 2.1 success criterion, rated by severity and legal exposure, with a costed remediation roadmap — delivered in 10 working days. The Audit + Remediation package (₹75,000) adds the fixes themselves, made in your actual code in risk order: contrast, keyboard operability, focus management, ARIA and semantic structure, form labels and error handling, alt text (written with medical context, not filename dumps), accessible PDF remediation and caption coordination for video. It closes with a full re-audit, a published accessibility statement, a VPAT-style conformance report and a dated audit trail your lawyer will be glad exists. Optional monitoring keeps all of it true as your site changes.
Why are medical websites such frequent ADA lawsuit targets in the US?+
Three reasons converge. First, healthcare is explicitly a 'public accommodation' under ADA Title III, and both the Department of Justice and courts have repeatedly affirmed that provider websites must be accessible — DOJ guidance specifically names medical practices. Second, the harm argument is unusually strong: a blind patient who cannot complete your booking form isn't inconvenienced, they're denied access to healthcare, which makes these cases sympathetic and practices quick to settle. Third, plaintiff firms operate at scale: automated tools scan thousands of provider sites, flag WCAG failures, and generate demand letters in bulk — over 4,000 web accessibility suits are filed federally each year, with thousands more demand letters that never become public filings. Healthcare consistently ranks among the top targeted sectors alongside retail. The economics favour settlement: defending costs more than the $10,000–50,000 typical settlement, so most practices pay regardless of merit. The practices that don't get letters are generally the ones whose sites don't flag in the scan and who display a credible accessibility statement — which is precisely the posture this service builds.
Do accessibility overlay widgets like accessiBe or UserWay make us compliant?+
No — and this matters enough that we treat it as a professional obligation to say plainly: an overlay widget does not make your website WCAG-conformant or protect you from ADA claims. Overlays are JavaScript layers that attempt to modify your page on the fly — adding a toolbar, guessing at alt text, adjusting contrast. They cannot fix broken semantic structure, keyboard traps, mislabeled forms, or inaccessible PDFs, because those problems live in the source code the overlay sits on top of. The evidence is now overwhelming: hundreds of ADA lawsuits every year are filed against sites that had an overlay installed — plaintiff firms treat the widget as a signal the owner knew about accessibility and chose a shortcut. Over 900 accessibility practitioners and advocates have signed the Overlay Fact Sheet stating overlays don't achieve compliance, and many screen-reader users report overlays actively interfere with their assistive technology. If you're currently paying for an overlay, our audit will show you exactly what it isn't fixing. Real conformance means fixing the code — it's more work once, and it's the only version that holds up.
How long does it take to become compliant?+
The audit takes 10 working days from access to delivered report. Full remediation depends on the state of your site, but the typical clinic website reaches documented WCAG 2.1 AA conformance in 4–6 weeks after the audit: weeks one and two fix critical, high-exposure issues (booking flows, forms, navigation, contrast — the barriers both patients and plaintiff scanning tools hit first), weeks three and four handle the long tail (media, PDFs, dynamic components, edge cases), and the final week is re-audit, verification and publication of your accessibility statement and conformance report. Larger properties — hospital systems, patient portals, sites with hundreds of PDFs — run 8–12 weeks and we phase the plan so your highest-risk pages are defensible earliest. If you've already received a demand letter, tell us: we run an expedited protocol focused on the cited issues and coordinate directly with your counsel on timeline and documentation, because remediation speed and a dated paper trail materially affect how those matters resolve.
How does pricing work, and what do international clients pay?+
The audit is ₹35,000 one-time; audit plus full remediation is ₹75,000 one-time — billed 50% at kickoff and 50% at delivery of the verified conformance documentation. If your site is unusually large (hospital systems, portals, 50+ templates or hundreds of PDFs), we quote a custom figure after a scoping call rather than surprising you mid-project. Ongoing monitoring is custom-quoted, typically ₹8,000–20,000/month depending on site size and change frequency, and includes weekly scans, quarterly manual retests and priority fixes for new issues. Because the primary risk driver is US law, most of our compliance clients are American practices: they're quoted and billed in USD (the remediation package is roughly $900, which is notable when a single demand letter settles for $10,000–50,000 and US accessibility agencies quote $5,000–25,000 for equivalent scope). UK, EU, UAE and Singapore clients are billed in GBP, EUR, AED or SGD respectively. The India price advantage doesn't change the standard: same WCAG criteria, same manual testing rigour, same documentation quality your counsel or procurement team will scrutinise.
How is this different from your Website Development and Website Management services?+
They're complementary but distinct. Website Development builds new sites — and yes, sites we build are constructed with accessible foundations, though full WCAG 2.1 AA conformance with documentation is a specific additional workstream. Website Management is the ongoing retainer for speed, security and content upkeep — it keeps a site healthy but does not include accessibility auditing or legal documentation. ADA Compliance is a specialist service with its own methodology: WCAG-mapped auditing, assistive-technology testing, code remediation, and — critically — the legal documentation layer (statement, conformance report, audit trail) that risk management actually requires. You can buy it standalone for a site anyone built; most of our compliance clients came to us with sites built elsewhere. Where they combine well: compliance remediation plus the Management retainer means new content gets accessibility-checked as part of monthly upkeep, and our monitoring tier can fold into an existing Management engagement at reduced cost. If you're commissioning a new build from us and want conformance from day one, we bundle Development + Compliance at a package price — cheaper than remediating after launch.
We're not in the US — does accessibility law apply to us?+
Increasingly, yes — the US is simply furthest ahead in litigation volume. The European Accessibility Act took effect in June 2025 and requires accessibility for a broad range of digital services offered to EU consumers, including e-commerce and many patient-facing functions — with member-state penalties for non-compliance; UK practices additionally sit under the Equality Act 2010, which has always covered websites even though enforcement is complaint-driven rather than lawsuit-driven. In India, the Rights of Persons with Disabilities Act 2016 mandates accessibility for ICT and services, government-linked and accredited healthcare institutions face growing expectations, and Indian courts have begun engaging with digital accessibility. Australia's DDA produced one of the earliest web accessibility rulings anywhere. Beyond statute, two practical drivers apply globally: procurement (hospital systems, insurers and corporate health buyers increasingly require conformance documentation from vendors — our Bangalore telehealth client lost deals over this) and patients (26% of adults have a disability; elderly patients — most clinics' highest-value demographic — benefit from every fix). If you serve US or EU patients from anywhere, including medical tourism, treating WCAG 2.1 AA as the standard is simply prudent.
Will accessibility changes ruin our website's design?+
No — this is the most common fear and the most consistently disproven one. WCAG 2.1 AA is a functional standard, not an aesthetic one: it requires sufficient contrast, visible focus states, logical structure and operable controls — not ugly websites. In practice, the large majority of remediation is invisible: semantic HTML corrections, ARIA attributes, focus management, form label associations, PDF tagging and alt text change nothing pixel-wise. The visible changes are deliberate and small: contrast adjustments (we tune your existing palette to hit 4.5:1 rather than replacing it — usually a shade shift patients won't consciously notice), visible keyboard focus indicators (styled to your brand), and occasionally resizing tap targets or link styling. Our designers implement every visual fix, so changes go through the same aesthetic judgment as any design work. It's worth adding: several accessibility requirements are just good design that improves metrics for everyone — clearer forms reduce abandonment, better contrast helps every phone user in sunlight, and our London ophthalmology client's 22% booking lift came substantially from patients without diagnosed disabilities finding the site easier too.
What happens if we've already received a demand letter or lawsuit?+
First: involve a lawyer immediately if you haven't — we are a technical remediation partner, not legal counsel, and we're careful about that boundary. What we then do, working alongside your attorney, follows a specific protocol. Within days we produce a rapid technical assessment of the claims in the letter — plaintiff filings frequently rely on automated scans, and we document which cited issues are real, which are false positives, and which are already fixed, giving your counsel accurate technical footing for response or negotiation. We then run expedited remediation prioritising the cited barriers and the plaintiff's likely retest path, because demonstrable, dated remediation progress is one of the strongest factors in resolving these matters early and cheaply. Everything is documented to litigation standard: dated before/after evidence per issue, testing methodology, and a conformance report your counsel can attach to correspondence. Practices that respond with fast, documented remediation consistently resolve matters at the low end of the settlement range — or occasionally with withdrawal. And once resolved, monitoring matters more than ever: serial plaintiffs do refile against sites that regress, and a standing scan-and-retest record is your protection against round two.
Our specialty serves patients with disabilities directly — does that change anything?+
It raises both the stakes and the payoff, and we adapt the work accordingly. Ophthalmology and optometry practices serve low-vision patients by definition — testing at high zoom, strong contrast and screen-reader fluency isn't compliance there, it's product-market fit, and our London ophthalmology case shows it converts. Audiology and ENT sites need captioned video and non-audio alternatives for every piece of content. Neurology, stroke and rehabilitation practices serve patients with motor impairments for whom keyboard operability and generous tap targets are the difference between self-booking and needing a caregiver to phone. Geriatric-heavy specialties — cardiology, orthopaedics, oncology — face the demographic reality that vision, dexterity and cognitive load issues rise steeply with age, in exactly the population that fills their schedules. Mental health and neurodiversity-focused practices benefit from WCAG's cognitive accessibility guidance: predictable navigation, plain language, no autoplaying motion. In each case we weight the audit toward the barriers your actual patient population encounters and test with the assistive technologies they most use. The compliance file protects you everywhere; the specialty-tuned remediation is what turns access into bookings.