Question 1

Do you work with doctors and clinics in Sri Lanka?

Accepted Answer

Yes. We work with doctors, clinics and hospitals across Sri Lanka — including Colombo, Kandy, Galle — and with practices serving The Western Province corridor from Negombo through Colombo to Panadura, plus Kandy for the central hills, Galle for the south, and diaspora families in Australia, the UK, Italy and the Gulf who research and often pay for a parent's treatment at home. Healthcare is the only sector we work in, so the playbook is built for regulated medical marketing rather than adapted from retail or hospitality. Work runs remotely, with onboarding, strategy and reporting calls scheduled in your timezone, and day-to-day contact over email and WhatsApp so you are never waiting on a time-zone gap to get an answer.

Question 2

Is healthcare advertising regulated in Sri Lanka?

Accepted Answer

Yes — and this is where most general marketing agencies get clinics into trouble. Sri Lanka is governed by Sri Lanka Medical Council (SLMC) · Private Health Services Regulatory Council (PHSRC). The SLMC governs practitioner conduct and expects marked restraint in how doctors present themselves — self-promotion, comparative claims about other practitioners and testimonials attributed to named doctors all sit badly with its ethical guidance. The PHSRC registers and inspects private hospitals, channelling centres, laboratories and nursing homes, and expects advertised services to match the scope a facility is actually registered for. There is no pre-approval permit system like the Gulf's, but the reputational and disciplinary risk of overclaiming is real. We market the practice rather than the personality, keep clinical claims defensible, and keep advertised services inside what your PHSRC registration actually covers. We would rather tell you upfront that a tactic you have seen a competitor use is not one we will replicate than expose your licence to risk for a short-term gain.

Question 3

How much does healthcare marketing cost in Sri Lanka?

Accepted Answer

For clients in Sri Lanka we quote in LKR. Google Business Profile management starts around LKR 18,500 per month, SEO content publishing around LKR 27,000 per month, and full-service retainers from about LKR 83,000 per month depending on how many channels you run and how competitive your specialty is. International pricing reflects the additional cost of servicing an account across timezones, currencies and a different regulatory regime, and the figures above are converted from our India list at an indicative rate — your quote is confirmed in LKR in writing after the audit. Paid media sits outside that fee: in Sri Lanka treatment-intent clicks typically run LKR 60–250. Clicks are cheap and the auction is thin, but the real advantage is organic — very few Sri Lankan clinics have treatment pages or a maintained Google Business Profile, so the top of Maps is genuinely winnable.

Question 4

How quickly will we see results in Sri Lanka?

Accepted Answer

Most clinics see movement in profile views, calls and direction requests within 30 days, because the earliest wins come from fixing the Google Business Profile — categories, services, photographs, posts and review flow — rather than anything requiring Google to re-evaluate your website. Meaningful map and organic movement usually lands between 60 and 90 days. Competition in Sri Lanka is low to moderate, so many clinics reach local visibility faster than they expect, because a large share of competitors still have incomplete or inactive profiles. Anyone promising you page one in a fortnight is selling something.

Question 5

Which specialties do you work with in Sri Lanka?

Accepted Answer

All regulated healthcare. In Sri Lanka the strongest demand we see is in Dental & orthodontics, Dermatology & skin, Fertility & IVF, and we run specialty-specific playbooks for each — the searches, objections and decision timelines for a fertility patient look nothing like those for a dental or orthopaedic patient. Beyond those we work with multi-specialty hospitals, diagnostic centres, physiotherapy and rehabilitation, ophthalmology, paediatrics and mental health practices. If your specialty is not listed it almost certainly still fits; the framework is the same and the keyword, content and compliance strategy is what changes.

Question 6

Do we need to hand over passwords to our Google or advertising accounts?

Accepted Answer

No, and you should refuse this from any agency that asks. We work through manager-level access: your Google Business Profile stays owned by you with us added as a manager, and your Google Ads and Meta accounts are linked to our manager accounts rather than transferred. You keep full ownership of every asset, every review, every historical data point and every campaign we build. If we part ways, you remove our access and everything remains yours — which is the opposite of the position clinics find themselves in when an agency has built the assets inside its own accounts.

Question 7

Is Sri Lanka really an early-mover opportunity, or is that just agency talk?

Accepted Answer

It is measurable, not rhetorical. Search a high-intent phrase like "implant dentist Colombo" or "skin specialist Nugegoda" and count how many results are actual clinic pages built to answer that question. In most categories you will find directory listings, a channelling aggregator, a few Facebook pages and one or two hospital group pages that mention the department but not the treatment. That is a market where a single practice with six well-written treatment pages, a properly claimed and categorised Google Business Profile per location, and a steady flow of recent reviews can reach the Maps top three inside a couple of quarters — an outcome that would take years and a large budget in Dubai or Mumbai. Two caveats keep this honest. First, low competition also means lower absolute search volume, so the wins are in conversion rate and cost per enquiry rather than raw traffic. Second, the window is not permanent; the Colombo hospital groups have started investing and the aggregators are getting better at capturing branded demand. The practices that build their own visibility now will keep it cheaply. The ones that wait will be renting it from someone else.

Question 8

How do we keep patients who would otherwise fly to India for treatment?

Accepted Answer

You have to answer the comparison rather than pretend it does not exist. Sri Lankan patients have gone to Chennai, Bengaluru and Vellore for decades for cardiac surgery, transplants, complex oncology and paediatric specialties, and for genuinely tertiary work that flow is rational — the volume and subspecialty depth are there. Where it is not rational is the large middle band that leaves anyway out of habit or a vague sense that overseas must be better: routine joint replacement, standard IVF cycles, cataract and refractive work, most dental reconstruction, common laparoscopic surgery. Winning that band means publishing what an Indian hospital's international desk publishes and a Colombo clinic usually does not — the consultant's actual training and case volume, what the total cost includes, how many visits it takes, and what happens if something goes wrong at two in the morning. That last point is your strongest card and it is chronically undersold: follow-up, revision and complication management are far easier at home, and the true cost of travelling abroad includes flights, accommodation, time off work and a companion. Put a side-by-side cost and logistics comparison on the page and let the patient do the arithmetic themselves. It converts better than any claim about quality. We work from India, so we can tell you precisely what those Chennai and Bengaluru hospitals publish and where their pages leave a gap you can occupy.

Question 9

Our patients became very price-sensitive after the crisis. Do we have to compete on discounts?

Accepted Answer

No, and discounting is usually the worst available response. What changed after 2022 was not that patients stopped paying — it is that they stopped paying without checking. Household budgets tightened, imported consumables and equipment got dramatically more expensive, and the same person who once booked on a referral now calls three places first. The practices that struggled are the ones that met that with price cuts, because it trained patients to wait for the next offer and left no margin when supply costs rose again. The response that works is price transparency without price competition. Publish honest ranges rather than a single number, and explain what moves a case from the bottom of the range to the top — material choice, number of sittings, whether imaging or lab work is included. Offer staged treatment plans so a patient can start with what is urgent, and make instalment or card-EMI options visible on the page rather than something they have to ask about awkwardly at reception. Then make the value legible: named consultant, actual sitting time, what follow-up is included. Patients comparing three clinics will pick the one whose costs they understood, not reliably the cheapest.

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Dental & orthodontics

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Healthcare marketing in Sri Lanka, answered.

Do you work with doctors and clinics in Sri Lanka?

Is healthcare advertising regulated in Sri Lanka?

How much does healthcare marketing cost in Sri Lanka?

How quickly will we see results in Sri Lanka?

Which specialties do you work with in Sri Lanka?

Do we need to hand over passwords to our Google or advertising accounts?

Is Sri Lanka really an early-mover opportunity, or is that just agency talk?

How do we keep patients who would otherwise fly to India for treatment?

Our patients became very price-sensitive after the crisis. Do we have to compete on discounts?

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