Question 1

Do you work with doctors and clinics in the Philippines?

Accepted Answer

Yes. We work with doctors, clinics and hospitals across the Philippines — including Manila, Cebu, Davao — and with practices serving Metro Manila and the surrounding Calabarzon and Central Luzon provinces, Cebu and the Visayas, Davao and Mindanao — plus overseas Filipino families in the Gulf, Singapore, Hong Kong, North America and Europe who research, fund and often book treatment for relatives at home. Healthcare is the only sector we work in, so the playbook is built for regulated medical marketing rather than adapted from retail or hospitality. Work runs remotely, with onboarding, strategy and reporting calls scheduled in your timezone, and day-to-day contact over email and WhatsApp so you are never waiting on a time-zone gap to get an answer.

Question 2

Is healthcare advertising regulated in the Philippines?

Accepted Answer

Yes — and this is where most general marketing agencies get clinics into trouble. the Philippines is governed by Philippine FDA · DOH · PRC. The Philippine FDA requires promotional material for health products and services to be permitted before it runs, and that includes boosted social posts, not just broadcast and print. Claims that a treatment cures or prevents disease are restricted, supplements and devices carry their own registration and mandatory-disclaimer rules, and any aesthetic device or injectable you advertise must itself be registered. The DOH licenses facilities and the PRC regulates practitioners, whose professional codes restrict self-promotion, solicitation and the use of patient testimonials. We scope creative against your facility licence, your registered devices and your practitioners' PRC standing before anything is written — including the Facebook creative, which is where most Philippine clinics quietly breach the rules. We would rather tell you upfront that a tactic you have seen a competitor use is not one we will replicate than expose your licence to risk for a short-term gain.

Question 3

How much does healthcare marketing cost in the Philippines?

Accepted Answer

For clients in the Philippines we quote in PHP. Google Business Profile management starts around PHP 3,600 per month, SEO content publishing around PHP 5,200 per month, and full-service retainers from about PHP 16,000 per month depending on how many channels you run and how competitive your specialty is. International pricing reflects the additional cost of servicing an account across timezones, currencies and a different regulatory regime, and the figures above are converted from our India list at an indicative rate — your quote is confirmed in PHP in writing after the audit. Paid media sits outside that fee: in the Philippines treatment-intent clicks typically run ₱30–120. Clicks are cheap by regional standards, which tempts clinics into spraying budget across Google. The real constraint is enquiry handling — Messenger response time moves cost per booked consultation far more than bid strategy does.

Question 4

How quickly will we see results in the Philippines?

Accepted Answer

Most clinics see movement in profile views, calls and direction requests within 30 days, because the earliest wins come from fixing the Google Business Profile — categories, services, photographs, posts and review flow — rather than anything requiring Google to re-evaluate your website. Meaningful map and organic movement usually lands between 60 and 90 days. Competition in the Philippines is moderate to high, so many clinics reach local visibility faster than they expect, because a large share of competitors still have incomplete or inactive profiles. Anyone promising you page one in a fortnight is selling something.

Question 5

Which specialties do you work with in the Philippines?

Accepted Answer

All regulated healthcare. In the Philippines the strongest demand we see is in Dermatology & aesthetics, Dental & orthodontics, Ophthalmology & LASIK, and we run specialty-specific playbooks for each — the searches, objections and decision timelines for a fertility patient look nothing like those for a dental or orthopaedic patient. Beyond those we work with multi-specialty hospitals, diagnostic centres, physiotherapy and rehabilitation, ophthalmology, paediatrics and mental health practices. If your specialty is not listed it almost certainly still fits; the framework is the same and the keyword, content and compliance strategy is what changes.

Question 6

Do we need to hand over passwords to our Google or advertising accounts?

Accepted Answer

No, and you should refuse this from any agency that asks. We work through manager-level access: your Google Business Profile stays owned by you with us added as a manager, and your Google Ads and Meta accounts are linked to our manager accounts rather than transferred. You keep full ownership of every asset, every review, every historical data point and every campaign we build. If we part ways, you remove our access and everything remains yours — which is the opposite of the position clinics find themselves in when an agency has built the assets inside its own accounts.

Question 7

Should we prioritise Facebook and Messenger or Google in the Philippines?

Accepted Answer

Google matters, but it is rarely where discovery starts here. Filipino internet users spend more time on social media than almost any population on earth, and Facebook functions as the default layer of the internet for a very large share of them — partly a legacy of the free-data bundles that made browsing Facebook effectively costless for years. In practice, a patient sees a clinic's post or a friend's comment, opens Messenger, and asks the price. They never touch a search box and they never see your contact form. So we run the two channels as one funnel rather than as competing budgets. Facebook and Instagram carry demand creation: short clinician-led treatment explainers, honest cost and recovery content, and consistently boosted local posts targeted tightly to each branch catchment. Messenger becomes the primary enquiry channel, which means staffing it like a phone line — replies inside minutes, saved responses for pricing and availability, and a booking handoff that does not force the patient into another app. Google then catches the higher-intent tail: people searching your clinic by name after seeing you socially, plus 'near me' Maps demand, which converts extremely well and costs nothing per click. Clinics that only measure the last click almost always underfund the social layer that created the demand in the first place.

Question 8

How do we market to overseas Filipino families who pay for treatment back home?

Accepted Answer

This is the most under-exploited targeting angle in Philippine healthcare marketing. Remittances from overseas Filipino workers run at roughly eight to nine per cent of national GDP, and a meaningful slice of that money goes to private medical care for parents, siblings and children who never left. The person who researches the clinic, compares prices and pays the deposit is frequently in Dubai, Riyadh, Singapore, Hong Kong, Toronto or Milan — while the patient is in Quezon City. That changes almost everything. Campaign geography stops being Metro Manila alone: we run Filipino-interest audiences in the major OFW destination markets, which is cheap because virtually nobody else is bidding for them. Copy has to address the payer rather than the patient, which means leading with total cost, what is included, how quickly a slot can be booked and what the family will need to do locally. Payment and logistics matter more than clinical detail: accept international cards and remittance-friendly payment, quote in pesos with an indicative dollar figure, and be reachable across time zones on Messenger and Viber rather than a landline that rings at 3am Manila time. And publish something the payer can send: a clear page they can forward to the relative at home, because that forward is the actual conversion event.

Question 9

Do we need a Philippine FDA permit before advertising our clinic?

Accepted Answer

Health advertising in the Philippines is permitted rather than merely policed, and the boundary catches out clinics constantly because it covers digital material most teams do not think of as advertising. Promotional content for health products and services generally requires clearance before it runs, and a boosted Facebook post is advertising in exactly the way a print ad is. Three areas cause the majority of problems. First, therapeutic claims: saying or implying that a treatment cures, prevents or eliminates a condition is restricted, and supplements carry their own mandatory disclaimer requirements. Second, product registration: if you advertise a laser, injectable or device, that specific product needs to be registered with the FDA — advertising a machine your clinic uses off-register is a real exposure, not a technicality. Third, professional conduct: the PRC and the relevant specialty societies restrict how practitioners may promote themselves, and patient testimonials, guaranteed outcomes and comparative superlatives sit uncomfortably against those codes even where the FDA angle is clean. Facility licensing sits with the DOH on top of all that. Our approach at onboarding is to inventory your licence, your registered devices and your practitioners' standing, then write the campaign to that boundary. It is far cheaper than pulling a live campaign, and it removes the risk that your best-performing creative is the one that gets you a notice.

Get more patients for your clinic in the Philippines

What actually decides who patients pick here.

A calm, measurable way to grow a clinic — without the noise.

Patients who actually show up

Be the obvious choice on Google

Retention that compounds

Results, not quarterly promises

The specialties growing fastest here.

Dermatology & aesthetics

Dental & orthodontics

Ophthalmology & LASIK

OB-GYN & fertility

Marketing that keeps your licence safe.

Ten services.One growth operating system.

Trust & Brand

Online Reputation Management

Social Media Management

YouTube Marketing for Doctors

LinkedIn Personal Branding for Doctors

Instagram Growth for Clinics

Review Management for Clinics

Patient Acquisition

Patient Acquisition System

Healthcare SEO Services

Google Ads for Doctors

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Local SEO for Clinics

Meta Ads for Clinics

Video & Content Studio

YouTube Video Editing for Doctors

Short-Form Video Editing (Reels & Shorts)

Patient Testimonial Videos

Doctor Podcast Editing & Repurposing

Medical Animation & Explainer Videos

Video Script Writing for Doctors

Websites & Technical

Website Development for Doctors

Medical Landing Page Design

Website Speed & Core Web Vitals

ADA Compliance for Medical Websites

AI Search Optimization for Doctors

Automation & Operations

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Appointment Booking Automation

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Patient Reactivation Campaigns

Missed-Call & Follow-Up Automation

Foundation & Retention

Healthcare Website Management

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Healthcare marketing in the Philippines, answered.

Do you work with doctors and clinics in the Philippines?

Is healthcare advertising regulated in the Philippines?

How much does healthcare marketing cost in the Philippines?

How quickly will we see results in the Philippines?

Which specialties do you work with in the Philippines?

Do we need to hand over passwords to our Google or advertising accounts?

Should we prioritise Facebook and Messenger or Google in the Philippines?

How do we market to overseas Filipino families who pay for treatment back home?

Do we need a Philippine FDA permit before advertising our clinic?

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