We build the trust engine pediatric practices need to win the parent decision — vaccine-hesitancy content, 'near me' local SEO, a WhatsApp vaccination recall system, and an educational parenting-community that turns first-time parents into lifelong families.
Pediatrics is the only specialty where the patient has no say in the decision, and the decision-maker — the parent — is driven by anxiety, not logic. A pediatric marketing strategy that doesn't start and end with parental trust is a strategy that doesn't work.
We've audited 160+ pediatric clinics across India. Different cities, different patient mix, almost identical digital gaps. If any of these resonate, this page is for you.
In every other specialty, the patient chooses. In pediatrics, an anxious parent makes a high-stakes decision for someone they love completely. Content that doesn't address parental anxiety — vaccination fears, developmental worries, late-night fever panics — doesn't convert.
The internet is full of vaccine misinformation. If your clinic's digital presence doesn't proactively address vaccine safety, schedules and myths, hesitant parents fill the gap with anti-vaccine content — and choose someone else, or no one.
Pediatric searches spike at night when a parent is scared. If your Google Business Profile isn't optimised, your reviews aren't current, and your website doesn't answer the question they typed, they book the first result they find — which isn't you.
Every parent Googles 'when should baby sit up?', 'no words at 18 months', 'toddler not walking'. These are high-anxiety, high-intent searches with almost no quality answers from actual pediatricians. The clinic that answers them owns the trust.
Without a WhatsApp-based vaccination reminder and well-child check-up recall sequence, families fall out of your schedule. The 14-month booster becomes the 22-month booster. The 2-year visit gets skipped. Revenue compounds silently downward.
A parent choosing a doctor for their child applies a level of scrutiny most adults don't apply to their own care. A clinic with no educational content, no parent community, and 80 reviews from three years ago reads as abandoned — regardless of clinical excellence.
We analyse your Google Business Profile, educational content gap, Practo and Lybrate listings, vaccine recall readiness, and review operations — and send you a written 90-day action plan. Yours to keep, whether you hire us or not.
The same operating system we run for every healthcare partner — but with the parent-trust content engine, vaccination recall system, milestone content library and parenting-community social that pediatrics specifically requires.
Vaccination FAQs that pre-emptively address hesitancy, developmental milestone guides, fever management carousels, 'when to go to ER vs. wait' decision guides. The content that parents are searching at 11pm, answered by you.
GBP managed weekly — 'best pediatrician near me', 'child doctor [city]', 'pediatric clinic [area]' all engineered to land in the top three pins. Map rank tracked weekly, review velocity sustained with our post-visit WhatsApp flow.
Automated WhatsApp reminders for every vaccine due date and well-child check-up, sent at the right moment, in the parent's language, with a one-tap booking link. Vaccination compliance at your clinic goes up. Patient attrition goes down.
Daily monitoring across Google, Practo, Lybrate and Justdial with a 2-hour response SLA. Post-visit WhatsApp flows that generate reviews from happy parents — the ones whose baby is sleeping peacefully, not the one in the waiting room at 8pm.
Instagram Reels and carousels for the parenting community: growth charts, sleep guidance, first-foods content, vaccine myth-busting. Content parents bookmark and share — which means every post is a referral engine.
We track new-family acquisition, recall rates, vaccination compliance, and patient LTV — because pediatrics is a 5-year relationship, not a transaction. Monthly executive summary with the numbers that actually matter.
Not theory — the actual content formats, channel moves and recall sequences that compose every pediatric engagement we ship, mixed and matched per city and clinic focus.
A solo pediatrician in South Bangalore — excellent clinical practice, 4.1★ on Google and a word-of-mouth referral model that had plateaued. We rebuilt the Google Business Profile, launched a vaccine FAQ content series (8 posts, 400K combined reach), deployed the WhatsApp vaccination recall system, and produced weekly milestone and fever-management carousels. By month 8, the clinic was #1 in the local 3-pack for 'best pediatrician near me' in their area, vaccine recall compliance reached 97%, and new-family registrations grew 72% — primarily from organic search and parent shares of the vaccine content.
“Parents now walk in having read my vaccine articles. The first question used to be 'do vaccines cause autism?' Now it's 'which schedule do you follow?' The content changed the entire quality of the consultation.”— Dr. Pooja Sharma, Pediatrician · Bangalore
Numbers below are 90-day averages across our pediatric partner clinics. New-family acquisition and vaccine recall rate are the two metrics we optimise for.
“The vaccination recall system alone was worth the entire engagement. 97% of my patients are on schedule — up from 68%. The WhatsApp messages are personalised and parents genuinely appreciate them. And the vaccine FAQ content turned the consultation from an argument into a conversation.”
Don't see your question? Drop it on the audit form below — we reply inside 24 hours, every time.
Ask on the audit callEnd-to-end specialty growth: Google Business Profile management for the local 3-pack; on-site SEO for 'best pediatrician [city]', 'best child doctor near me' and age-group queries; reputation operations across Google, Practo, Lybrate and Justdial with a 2-hour response SLA; parent-trust educational content (vaccine FAQs, milestone guides, fever management, first-foods); a WhatsApp vaccination recall and well-child check-up reminder system; parenting-community social media (Instagram Reels, carousels, bookmarkable content); and monthly reporting tied to new-family acquisition, recall rate and vaccine compliance.
Every piece of vaccine-related content is written by our healthcare-only team, reviewed against MoHFW guidelines, IAP (Indian Academy of Pediatrics) recommendations, and NMC/NMC ethics guidelines before publication. We never make comparative claims, never attack anti-vaccine content directly, and always frame content positively around protection and evidence. The goal is to pre-emptively answer the questions hesitant parents are actually asking — which is the single most effective conversion tool for pediatric practices. You approve a content brief at the start, and flag any clinical concern at any time.
During a well-child visit or the first vaccination, your front desk logs the child's birth date and vaccine history into a simple shared sheet. Our system triggers WhatsApp reminders 7 days before each due vaccine (IAP schedule), plus reminders for the 6-month, 9-month, 12-month, 14-month, 18-month, 24-month and annual well-child visits. Each message is personalised with the child's name, the specific vaccine due, and a one-tap booking link. Compliance data comes to you monthly — you'll see exactly what percentage of your patients are on schedule.
Three layers. First, Google Business Profile: we update it weekly with photos, posts, Q&A and service listings — and deploy a post-visit WhatsApp review flow that lifts authentic review velocity 4–5× within platform policy. Second, organic rankings: individual landing pages for 'pediatrician [city]', 'child doctor [area]', 'newborn specialist near me' and age-group queries, each with structured FAQ schema that answers exactly what parents are searching. Third, directory presence: Practo, Lybrate, Justdial and Healthgrades all managed and optimised. Most partners enter the local 3-pack within 4–5 months and hold it indefinitely.
Three reliable horizons. Month 1: Google Business Profile cleaned, reputation SLA live, vaccination recall system deployed. Month 2–3: review velocity doubles, rating moves 0.3–0.6★, you'll feel the first lift in new-family inquiries from the search rebuild. Month 4–6: most partners enter the local 3-pack for their primary terms. Month 6–12: the recall system compounds — WhatsApp vaccination compliance goes above 90%, the parent community content generates organic referrals, and most partners attribute 50–65% of new families to organic search and social.
Yes — and it's one of the highest-intent, highest-trust content categories in pediatrics. Queries like 'baby not talking at 18 months', 'when should a child walk', 'gross motor delay signs' have thousands of monthly searches in India, and almost no quality answers from actual pediatricians. We produce milestone guides, developmental red-flag explainers, and 'when to consult' carousels that answer exactly what anxious parents are searching — and attribute those searches to your practice. The average milestone content piece generates 8× the saves of a generic vaccine post.
Three things. (1) We work only with healthcare — every script, every milestone guide, every vaccine FAQ is written for pediatrics specifically, not repurposed from another specialty. (2) Every asset is reviewed against IAP guidelines, NMC Code of Ethics, DPDP Act 2023 and the Consumer Protection Act before it ships. (3) We measure outcomes: new-family acquisition, recall rate, vaccine compliance, and patient LTV — not impressions or follower counts.
No. Our Founder plan is built specifically for solo pediatricians and small clinics. It includes Google Business Profile management, daily reputation monitoring, the post-visit WhatsApp review flow, the vaccination recall system, and a monthly working call. It's the smallest piece of the system that still moves the needle, priced for a single-doctor clinic. Most of our fastest-growing pediatric partners started on the Founder plan and grew into the full Clinic plan within 12–18 months.
Plans start at ₹48,000/mo for the Founder tier (solo pediatrician, core local SEO + vaccination recall system + reputation OS). The Clinic plan at ₹1,05,000/mo covers full educational content engine, parenting-community social media, milestone and vaccine Reels, WhatsApp sequences and retention reporting. Multi-doctor and hospital-based pediatric departments get custom pricing. Every plan above Founder carries a 90-day performance guarantee — if new-family inquiry volume hasn't grown and review velocity hasn't 3× by day 90, we refund the previous 30 days.
45 minutes. We'll tear down your Google presence, paid funnels, website and reviews — and send you a written action plan. Yours, free.
