Question 1

Do you work with doctors and clinics in the US?

Accepted Answer

Yes. We work with doctors, clinics and hospitals across the US — including New York, Los Angeles, Miami — and with practices serving Metro catchments defined by payer networks and drive time rather than city limits, plus interstate travel for elective cosmetic, dental and fertility work and inbound international patients at major academic centres. Healthcare is the only sector we work in, so the playbook is built for regulated medical marketing rather than adapted from retail or hospitality. Work runs remotely, with onboarding, strategy and reporting calls scheduled in your timezone, and day-to-day contact over email and WhatsApp so you are never waiting on a time-zone gap to get an answer.

Question 2

Is healthcare advertising regulated in the US?

Accepted Answer

Yes — and this is where most general marketing agencies get clinics into trouble. the US is governed by FTC (federal) · state medical, dental and nursing boards · state attorneys general. There is no single national healthcare advertising regulator. The FTC enforces truth-in-advertising nationwide: claims must be substantiated before publication, testimonials must reflect typical results or carry clear disclosure, and material connections to endorsers must be disclosed. Layered on top, each state medical and dental board sets its own rules — several restrict how 'board certified' or 'specialist' may be used, some restrict before-and-after imagery or require specific disclaimers, and a number regulate who may be styled 'Doctor' in advertising. HIPAA sits across all of it and governs anything you publish about a patient, including review replies. Websites are separately exposed to ADA Title III accessibility claims. We build to FTC substantiation standards, check specialty-title and testimonial language against your state board's rules, and configure tracking so measurement never carries patient data. We would rather tell you upfront that a tactic you have seen a competitor use is not one we will replicate than expose your licence to risk for a short-term gain.

Question 3

How much does healthcare marketing cost in the US?

Accepted Answer

For clients in the US we quote in USD. Google Business Profile management starts around USD 60 per month, SEO content publishing around USD 90 per month, and full-service retainers from about USD 280 per month depending on how many channels you run and how competitive your specialty is. International pricing reflects the additional cost of servicing an account across timezones, currencies and a different regulatory regime, and the figures above are converted from our India list at an indicative rate — your quote is confirmed in USD in writing after the audit. Paid media sits outside that fee: in the US treatment-intent clicks typically run $8–45. Cosmetic surgery and dental implant terms sit at the top of that range and can spike well past it in Manhattan, LA and Miami. Nothing survives that pricing without a conversion path already proven organically.

Question 4

How quickly will we see results in the US?

Accepted Answer

Most clinics see movement in profile views, calls and direction requests within 30 days, because the earliest wins come from fixing the Google Business Profile — categories, services, photographs, posts and review flow — rather than anything requiring Google to re-evaluate your website. Meaningful map and organic movement usually lands between 60 and 90 days. Competition in the US is extreme, so many clinics reach local visibility faster than they expect, because a large share of competitors still have incomplete or inactive profiles. Anyone promising you page one in a fortnight is selling something.

Question 5

Which specialties do you work with in the US?

Accepted Answer

All regulated healthcare. In the US the strongest demand we see is in Cosmetic & plastic surgery, Dental implants & orthodontics, Dermatology & med spa, and we run specialty-specific playbooks for each — the searches, objections and decision timelines for a fertility patient look nothing like those for a dental or orthopaedic patient. Beyond those we work with multi-specialty hospitals, diagnostic centres, physiotherapy and rehabilitation, ophthalmology, paediatrics and mental health practices. If your specialty is not listed it almost certainly still fits; the framework is the same and the keyword, content and compliance strategy is what changes.

Question 6

Do we need to hand over passwords to our Google or advertising accounts?

Accepted Answer

No, and you should refuse this from any agency that asks. We work through manager-level access: your Google Business Profile stays owned by you with us added as a manager, and your Google Ads and Meta accounts are linked to our manager accounts rather than transferred. You keep full ownership of every asset, every review, every historical data point and every campaign we build. If we part ways, you remove our access and everything remains yours — which is the opposite of the position clinics find themselves in when an agency has built the assets inside its own accounts.

Question 7

Can we respond to negative Google reviews without violating HIPAA?

Accepted Answer

You can respond — you simply cannot confirm that the reviewer is or was a patient, and that one constraint is where most practices and most agencies come unstuck. HIPAA treats the fact of treatment as protected health information, so a reply reading 'we're sorry your March visit disappointed you' has disclosed protected information even though the reviewer volunteered it first. The Office for Civil Rights has settled enforcement actions on precisely this point, and the penalties are material for a single-location practice. The safe pattern is a short, generic reply that acknowledges the feedback, states your service standard and moves the conversation to a named phone number or patient-relations inbox — no dates, no clinician names, no procedures, no 'our records show', and no rebuttal of the account. Correcting a factual error almost always requires confirming a relationship, so it is rarely worth it. The second exposure most practices miss is tracking. Marketing pixels and analytics tags on scheduling flows, patient portals and condition-specific pages can transmit identifiers alongside health context to third parties, and both federal regulators and plaintiffs' firms have pursued that aggressively. We configure measurement so conversions never carry condition-level or identifying data, keep the right vendor agreements in place, and hand your front desk a pre-approved reply library so responses go out within hours rather than being improvised at 9pm.

Question 8

How exposed is our website to an ADA accessibility demand letter?

Accepted Answer

More exposed than most practices realise. US courts have largely treated provider websites as places of public accommodation under Title III of the ADA, and because there is no federal safe-harbour standard for private websites, plaintiffs measure sites against WCAG 2.1 AA. Healthcare is one of the most heavily targeted sectors, and first contact is usually a demand letter rather than a lawsuit — a few thousand dollars to settle plus a remediation commitment, arriving with no warning. Practices that pay one often receive another from a different firm months later, because the site was never actually fixed. The failures that generate letters are boringly consistent: appointment forms whose labels are not programmatically tied to their inputs, unlabelled icon buttons, before-and-after galleries and clinician headshots with no alt text, insufficient contrast in brand palettes, scanned intake PDFs that screen readers cannot parse, and booking widgets or chat overlays that trap keyboard focus. Third-party embeds are the common blind spot, because the practice assumes the vendor handled it. Overlay widgets promising instant compliance are not a defence and have themselves been named in complaints. We audit against WCAG 2.1 AA, fix the markup inside your templates rather than bolting on a script, retest the booking path specifically because that is where claims concentrate, and keep an accessibility statement and dated remediation log on file — which is often what makes a demand letter go away cheaply.

Question 9

How does insurance network filtering change our SEO and content strategy?

Accepted Answer

For anything covered, 'in-network' is the first filter a patient applies and often the only one that decides the outcome. They start inside a payer directory or a plan app, shortlist whoever is covered, and only then open Google to sanity-check the names. That inverts the usual funnel: your ranking is worthless if you are not on the shortlist, and your shortlist place is worthless if the practice looks unverified once they search. So we treat payer directory data — name, address, phone, specialty, accepting-new-patients status — as a ranking asset and keep it identical to your Google Business Profile and site, because inconsistencies both drop you out of directories and weaken local SEO. On-site, an accepted-plans page that names carriers and plan tiers in real text, with a visible last-updated date, is one of the highest-converting pages a US practice can publish, and it captures long-tail 'does this practice take that plan' searches competitors ignore. For elective cash-pay work the logic flips and transparent pricing does the same job. On timezones: we are India-based and run US hours. Our team overlaps with the East Coast from morning through mid-afternoon, standing reporting calls sit inside your working day, and anything urgent — a paused campaign, a review crisis, a tracking break — is handled overnight in India, so it is frequently resolved before your front desk opens.

Get more patients for your clinic in the US

What actually decides who patients pick here.

A calm, measurable way to grow a clinic — without the noise.

Patients who actually show up

Be the obvious choice on Google

Retention that compounds

Results, not quarterly promises

The specialties growing fastest here.

Cosmetic & plastic surgery

Dental implants & orthodontics

Dermatology & med spa

Orthopaedics & sports medicine

Marketing built around your specialty.

IVF & Fertility

Dental & Implants

Dermatology & Aesthetics

Cosmetic & Plastic Surgery

How each channel actually works here.

Local SEO for Clinics in the US

Healthcare SEO Services in the US

Google Ads for Doctors in the US

Meta Ads for Clinics in the US

Website Development for Doctors in the US

Review Management for Clinics in the US

Marketing that keeps your licence safe.

Ten services.One growth operating system.

Trust & Brand

Online Reputation Management

Social Media Management

YouTube Marketing for Doctors

LinkedIn Personal Branding for Doctors

Instagram Growth for Clinics

Review Management for Clinics

Patient Acquisition

Patient Acquisition System

Healthcare SEO Services

Google Ads for Doctors

Google Business Profile Management

Google Business Profile Optimization

Local SEO for Clinics

Meta Ads for Clinics

Video & Content Studio

YouTube Video Editing for Doctors

Short-Form Video Editing (Reels & Shorts)

Patient Testimonial Videos

Doctor Podcast Editing & Repurposing

Medical Animation & Explainer Videos

Video Script Writing for Doctors

Websites & Technical

Website Development for Doctors

Medical Landing Page Design

Website Speed & Core Web Vitals

ADA Compliance for Medical Websites

AI Search Optimization for Doctors

Automation & Operations

WhatsApp Automation for Clinics

Appointment Booking Automation

CRM Setup for Clinics

Patient Reactivation Campaigns

Missed-Call & Follow-Up Automation

Foundation & Retention

Healthcare Website Management

Healthcare Content Marketing

Patient Retention Marketing

We'll tell you in 30 minutes — free, written, and yours to keep.

From first conversation to full waiting room in 90 days.

Free growth audit

Custom strategy

Build & launch

Scale & compound

Real clinics. Real numbers.

Healthcare marketing in the US, answered.