Hook-first short-form editing for doctors — Instagram Reels, YouTube Shorts and TikTok cut from your raw phone footage. Burned-in captions, trend-aware pacing, medically safe messaging and 9:16 masters exported for every platform.
One structured shoot day on your phone — we script the talking points and shot list so 4 hours becomes a month of content.
Every video is re-ordered so the strongest 3 seconds come first, with captions, zooms, b-roll and pattern interrupts holding retention.
9:16 masters exported and packaged for Reels, Shorts and TikTok with platform-specific covers, captions and hashtag sets.
Short-form video is where patients now form first impressions of doctors. This section shows why the editing system — hooks, captions, cadence — matters more than the camera.
Each pillar has an owner, a cadence and a measurable role in turning scrollers into patients.
We restructure every clip so the strongest claim, question or visual lands in the first 3 seconds — then hold attention with zooms, cuts and pattern interrupts every 2–4 seconds.
Word-by-word animated captions styled to your brand, checked for medical spelling (drug names, procedure terms) and readable on mute — where 80% of your audience actually watches.
Every edit passes an NMC-aware check: no cure guarantees, no before/after without documented consent, no misleading trend formats. Trend-aware, never trend-reckless.
We plan shot lists, talking points and outfit changes so one 4-hour shoot on your phone produces a full month of content — no daily filming burden on a practising clinician.
One master edit, exported natively for Instagram Reels, YouTube Shorts and TikTok — with platform-specific covers, title text placement inside safe zones and tailored caption copy + hashtags.
Monthly review of hook retention, average watch percentage, saves and profile visits — we double down on formats that pull patients and kill formats that only pull views.
The same loop runs every month: plan, batch-film, edit, publish, learn — and each cycle gets sharper.
We audit your specialty, competitors and search demand, then build a 30-topic calendar with scripts, hooks and a structured shot list for your first batch shoot day.
One 4-hour shoot on your phone — in your clinic, guided by our shot list and remote direction if needed. You upload raw footage to a shared drive. That's your entire monthly time cost.
Hook-first cuts, animated captions, b-roll, music, compliance check, covers and platform exports. First drafts inside 48 hours per video, revisions included.
Scheduled publishing (or handover to your team), then monthly retention analysis. Winning formats get doubled, weak ones get cut, and next month's shot list gets sharper.
The operational difference between occasionally uploading clips and running a managed short-form channel.
What happens when the batching, hooks and compliance discipline run for a few consecutive months.
A Dubai dermatologist was posting sporadic, uncaptioned clinic clips. We moved her to a monthly batch system: 30 hook-first Reels per shoot day, Arabic and English caption versions, and DHA-compliant claim language on every edit. Skincare myth-busting formats broke out within eight weeks, and clinic WhatsApp enquiries from Instagram became her largest new-patient source.
"I film one morning a month. The rest just happens — and patients arrive at the clinic already trusting me from the videos."— Consultant Dermatologist, Dubai (DHA-licensed)
The clinic already filmed regularly — the problem was the edit. Videos opened with 15 seconds of greeting before the point. We re-cut their backlog hook-first, added animated Hindi-English captions, and rebuilt their topic calendar around the questions patients actually search: success rates, ICSI vs IVF, age and AMH. Within 90 days, Instagram became their second-largest consultation source after Google.
"Same doctor, same camera, same clinic. Only the editing changed — and everything changed."— Dr. Nidhi Sharma, IVF Specialist, Jaipur
High-ticket dentistry lives on trust, and trust compounds with frequency. We batched a monthly shoot day covering implant myths, price-anxiety questions and consented patient walkthroughs, exported to Reels, Shorts and TikTok. YouTube Shorts unexpectedly became the biggest driver — implant-intent searches surface Shorts prominently — and consults attributed to video passed 40 per quarter by month five.
"We used to spend this budget on one hoarding nobody remembers. Now patients quote our videos back to us in consultations."— Dr. Kiran Rao, Prosthodontist, Bangalore
These KPIs keep the service accountable to patient discovery and enquiries, not vanity views.
Every video leaves our desk as a complete, three-platform, publish-ready package.
Hooks, formats and compliance handling are tuned to how your patients actually scroll.
Every service page uses the same Foundation, Growth and Scale retainers. Pick the level of execution once; the service mix is scoped during your audit.
Best for: Solo practitioners and small single-specialty clinics
Best for: Established clinics wanting consistent patient acquisition
Best for: Hospitals, diagnostic chains, multi-location clinic groups
What doctors say once the batch rhythm becomes part of how their practice grows.
"I film one morning a month between an OPD and a lunch break. Thirty videos come back edited, captioned and scheduled. It is the only content system that has survived contact with a doctor's calendar."
"Same doctor, same phone camera, same clinic. Only the editing changed — hooks, captions, pacing — and our average views went from 800 to 45,000. The edit was the product all along."
"What convinced me was the compliance check. Other editors chased trends that would have gotten me reported to the council. This team knows exactly where the line is for a practising doctor."
Don't see your question? Drop it on the audit form below — we reply inside 24 hours.
Ask on the audit callEverything between raw footage and a published video. Each month you receive: a researched 30-topic calendar mapped to what patients in your specialty actually search; hook lines and short scripts for every topic; a structured shot list so your shoot day is efficient; hook-first editing on every clip (we restructure the footage so the strongest moment opens the video); word-by-word animated captions proof-read for medical terminology; b-roll, licensed music, zooms and pattern interrupts; a colour grade and caption style matched to your brand; an NMC-aware compliance pass on claims and patient footage; and native 9:16 exports for Instagram Reels, YouTube Shorts and TikTok — each with platform-appropriate covers, caption copy and hashtags. On the Growth plan we also schedule and publish for you and send a monthly retention report showing which formats are driving profile visits and enquiries, not just views. You film; we handle literally everything else.
Yes, and it is the only model we have seen survive a clinician's schedule. Before the shoot, we script 30 topics as 30–60 second talking points and organise them into a shot list grouped by location and outfit — so you change your coat or backdrop three or four times and the month's content looks like it was filmed across weeks. A focused 3–4 hour session, filmed on a modern phone with a basic mic, comfortably captures all 30 topics because you are reading from prepared hooks rather than improvising. We then cut each topic into its own video, and strong takes often yield bonus variants. Doctors who tried filming daily and burned out in three weeks typically sustain this system for years, because the entire monthly time cost is one blocked morning. If you prefer, we also direct the shoot live on a video call, adjusting framing, delivery pace and hook takes in real time.
First drafts are delivered within 48 working hours of receiving approved raw footage, and a full monthly batch of 30 videos is completed within 7–10 working days of your shoot day — so your entire month is scheduled before the first video goes live. Each video includes two revision rounds, and caption or thumbnail-text corrections are turned around same-day. For time-sensitive content — a health awareness day, a trending topic in your specialty, or a news cycle your patients are asking about — we offer a priority lane with 24-hour delivery. Onboarding takes about a week: we audit your existing account, research your specialty's search demand, build the first topic calendar and lock your caption style and brand grade before your first shoot day, so the system starts producing from week two of the engagement.
Two flat monthly plans and a custom tier. Starter is ₹12,000 per month plus GST for 15 edited videos; Growth is ₹22,000 per month plus GST for 30 videos with scheduling, publishing, hook A/B variants and monthly retention reporting included. Custom plans cover hospitals, multi-doctor batching, bilingual caption versions and on-site shoot direction. Billing is monthly in advance with no long-term lock-in — we ask for a 90-day initial commitment because short-form growth compounds with consistency, and judging the system on three weeks of posting is judging it before the algorithm has finished learning your account. Unused video credits roll over for one month, which matters for doctors whose OPD or surgical schedule occasionally eats a shoot day. There are no per-revision charges, no export fees and no surprise line items: the plan price is the whole price.
They are different crafts optimised for different viewer behaviour. Long-form YouTube editing is about sustaining attention across 8–15 minutes: chaptering, narrative structure, search-optimised titles, thumbnails and end screens — content patients find when they deliberately search a question. Short-form is interruption media: your video appears uninvited in a scroll, and the edit has 2–3 seconds to earn the next ten. That means aggressive restructuring (the best moment moves to the front), faster cut rhythm, always-on captions, vertical safe-zone composition and platform-native packaging for three different feeds. Many of our doctors run both — long-form builds deep trust and search presence, short-form builds reach and discovery — and we can cut Shorts from your long-form footage as a bridge. But if you are choosing one entry point for growth in 2026, short-form reaches more new patients per hour of your filming time than any other format.
Yes — if trends are treated as formats, not scripts. A trending audio or structure is just a distribution vehicle; what travels through it is up to you. We maintain a filtered trend list for healthcare: formats that adapt cleanly to myth-busting, patient FAQs, 'what I wish patients knew' and day-in-the-life content, minus anything that trivialises illness, implies guaranteed outcomes or requires dancing you will regret. Every trend adaptation passes the same compliance screen as our original edits: no cure claims, no fear-mongering thumbnails, no patient-identifiable content without documented DPDP-compliant consent, and claim language kept within NMC advertising guidelines (with DHA and SMC equivalents applied for Gulf-based doctors). In practice, the doctors who grow fastest use trends for perhaps 20% of their calendar and evergreen patient questions for the rest — trends spike reach, evergreen answers convert that reach into consultation requests.
A modern smartphone, decent light and fifteen minutes of setup. Specifically: any phone from the last three or four years shooting 1080p or 4K vertical video; a ₹1,500–3,000 clip-on wireless mic (we will recommend one — audio quality matters more than camera quality); and a clean clinic backdrop near a window or with a basic softbox. We handle everything that intimidates people about video: you get a shot list, camera-placement photos, prepared hooks to read, and optional live direction over a video call during your shoot. Upload the raw files to a shared drive and you are done. You do not need a videographer, an editor, a studio or a teleprompter — though if you want a step up in polish, our Custom plan includes on-site shoot direction in Jaipur and Delhi NCR, and we can brief a local videographer for doctors elsewhere, including our international clients.
Yes. Hindi and Hinglish captions are included on all plans — for most Indian doctor accounts, Hinglish captions measurably outperform pure English because they mirror how patients actually speak about symptoms. On Custom plans we produce full bilingual versions: the same master edit delivered with separate English and Hindi caption tracks, or English and Arabic for Gulf-based doctors, so one shoot day serves two audience segments. All caption work is human-reviewed rather than auto-generated-and-forgotten, because YouTube and Instagram auto-captions reliably mangle drug names, procedure terminology and Indian-language phrasing — and a misspelled medicine name in a doctor's video damages exactly the credibility the video exists to build. We also adapt on-screen text sizing for caption-heavy languages so nothing collides with platform UI elements like the like button or username overlay.
Around a third of our short-form clients practise outside India — primarily the UAE (Dubai, Abu Dhabi, Sharjah), Singapore, and Indian-origin doctors in the UK and US. The workflow is fully remote and timezone-tolerant: you film to our shot list locally, upload to a shared drive, and review drafts asynchronously; we schedule posts to your local peak times. Compliance is adjusted per market — DHA advertising rules for Dubai, SMC guidance in Sharjah, MOH norms in Singapore, GMC/ASA sensibilities for UK doctors — because a claim that is acceptable in one jurisdiction can trigger a complaint in another. International clients are quoted and invoiced in USD, AED or their local currency at plan-equivalent pricing, with payment by card or bank transfer and GST-free export invoicing. Review calls are scheduled to your timezone, and Arabic caption versions are available for Gulf audiences.
Any specialty where patients research before choosing — which is nearly all of them — but the mechanics differ. Visual, elective specialties (dermatology, aesthetics, dental implants, hair transplant, LASIK) convert fastest because results are showable with consent and purchase intent is high. IVF and fertility perform exceptionally on myth-busting and emotional-journey content, though they need the most careful compliance handling around success-rate claims. Orthopaedics and physiotherapy win with exercise demonstrations and 'should I worry about this pain' formats. Paediatrics builds enormous parental trust with practical, seasonal content. Cardiology and internal medicine grow more slowly but attract high-value, high-loyalty patients through symptom-awareness education. During onboarding we study the top-performing doctor accounts in your exact specialty — in India and internationally — and build your first calendar from formats already proven with your patient population, rather than guessing from generic content advice.
30 minutes. We'll tear down your Google presence, paid funnels, website and reviews — and send you a written action plan. Yours, free.