Question 1

Do you work with doctors and clinics in Nepal?

Accepted Answer

Yes. We work with doctors, clinics and hospitals across Nepal — including Kathmandu, Pokhara, Lalitpur — and with practices serving The Kathmandu Valley plus referral flow from Chitwan, Butwal, Biratnagar, Nepalgunj, Dharan and the hill districts; Pokhara for Gandaki and the west; and Nepali workers in the Gulf, Malaysia, South Korea and Japan researching and paying for family treatment at home. Healthcare is the only sector we work in, so the playbook is built for regulated medical marketing rather than adapted from retail or hospitality. Work runs remotely, with onboarding, strategy and reporting calls scheduled in your timezone, and day-to-day contact over email and WhatsApp so you are never waiting on a time-zone gap to get an answer.

Question 2

Is healthcare advertising regulated in Nepal?

Accepted Answer

Yes — and this is where most general marketing agencies get clinics into trouble. Nepal is governed by Nepal Medical Council (NMC) · Ministry of Health and Population. The NMC registers practitioners and its code of ethics expects professional restraint in advertising — no soliciting patients through exaggerated claims, no guaranteeing outcomes, and care with anything that reads as touting. Facilities are licensed and classified by the Ministry of Health and Population, and promotion should stay within the services and bed strength a facility is actually approved for. Enforcement is lighter than in the Gulf, but the NMC does act on complaints and Nepali medical Facebook is unforgiving about overclaiming. We keep claims conservative and evidence-backed, avoid outcome guarantees entirely, and market the institution and its capability rather than making individual doctors look like they are soliciting patients. We would rather tell you upfront that a tactic you have seen a competitor use is not one we will replicate than expose your licence to risk for a short-term gain.

Question 3

How much does healthcare marketing cost in Nepal?

Accepted Answer

For clients in Nepal we quote in NPR. Google Business Profile management starts around NPR 8,600 per month, SEO content publishing around NPR 12,500 per month, and full-service retainers from about NPR 38,500 per month depending on how many channels you run and how competitive your specialty is. International pricing reflects the additional cost of servicing an account across timezones, currencies and a different regulatory regime, and the figures above are converted from our India list at an indicative rate — your quote is confirmed in NPR in writing after the audit. Paid media sits outside that fee: in Nepal treatment-intent clicks typically run NPR 25–100. Among the cheapest healthcare clicks in South Asia. The constraint is not budget — it is that almost no Nepali clinic has pages worth sending that traffic to, so spend without a working funnel is wasted money at any price.

Question 4

How quickly will we see results in Nepal?

Accepted Answer

Most clinics see movement in profile views, calls and direction requests within 30 days, because the earliest wins come from fixing the Google Business Profile — categories, services, photographs, posts and review flow — rather than anything requiring Google to re-evaluate your website. Meaningful map and organic movement usually lands between 60 and 90 days. Competition in Nepal is low, so many clinics reach local visibility faster than they expect, because a large share of competitors still have incomplete or inactive profiles. Anyone promising you page one in a fortnight is selling something.

Question 5

Which specialties do you work with in Nepal?

Accepted Answer

All regulated healthcare. In Nepal the strongest demand we see is in Orthopaedics & trauma, Dental & implants, Dermatology & cosmetology, and we run specialty-specific playbooks for each — the searches, objections and decision timelines for a fertility patient look nothing like those for a dental or orthopaedic patient. Beyond those we work with multi-specialty hospitals, diagnostic centres, physiotherapy and rehabilitation, ophthalmology, paediatrics and mental health practices. If your specialty is not listed it almost certainly still fits; the framework is the same and the keyword, content and compliance strategy is what changes.

Question 6

Do we need to hand over passwords to our Google or advertising accounts?

Accepted Answer

No, and you should refuse this from any agency that asks. We work through manager-level access: your Google Business Profile stays owned by you with us added as a manager, and your Google Ads and Meta accounts are linked to our manager accounts rather than transferred. You keep full ownership of every asset, every review, every historical data point and every campaign we build. If we part ways, you remove our access and everything remains yours — which is the opposite of the position clinics find themselves in when an agency has built the assets inside its own accounts.

Question 7

How do we compete with Indian hospitals for our own Nepali patients?

Accepted Answer

Start by accepting that for genuinely tertiary work you often should not. Delhi, Chennai and Vellore have subspecialty depth and case volumes Nepal cannot match, the border is open, no visa is needed and for a family in Biratnagar an Indian hospital can be closer than Kathmandu. Trying to argue that away destroys credibility. The winnable ground is everything below that line, and it is a lot: joint replacement, most general and laparoscopic surgery, standard cardiac work, routine oncology cycles, IVF, dental reconstruction, cataract. Nepali families frequently take those abroad by default, and the default is usually set by whoever answered their questions first online — which today is often an Indian hospital's international patient desk, because they publish cost estimates, respond on WhatsApp within an hour and have someone who speaks Nepali. Beat them at that. Publish real package ranges instead of an enquiry form. Reply on Viber and WhatsApp, not just phone. Spell out the total cost of going abroad — travel for the patient plus at least one attendant, accommodation, weeks of lost earnings, and the hard fact that follow-up and any revision means doing the whole journey again. Nepal's structural advantage is aftercare. Most clinics never mention it.

Question 8

Most of our patients travel in from the districts. How should that change our marketing?

Accepted Answer

It should change almost everything, because a district patient's questions are largely logistical and most Kathmandu clinic websites answer none of them. Someone deciding whether to bring their father from Nepalgunj is not really comparing surgeons; they are trying to work out whether the trip is feasible. Can we get it done in one visit or do we have to come back? What does the whole thing cost including investigations, not just the procedure fee? Where do the attendants stay, and is there anything nearby that is cheap and clean? Do we need an appointment or can we walk in, and if we arrive on the night bus at six in the morning, what happens? Can the local doctor send reports ahead so tests are not repeated? Put those answers on the page in plain language and you convert a materially higher share of the same traffic. Then structure campaigns accordingly: run separate district-targeted campaigns rather than one Kathmandu blanket, keep phone and Viber as first-class contact options because many families will not fill a form, and treat referring doctors in district towns as a distinct audience with their own material. Two thirds of what wins here is answering practical questions nobody bothered to write down.

Question 9

Can we actually reach the family member abroad who is paying for the treatment?

Accepted Answer

Yes, and it is one of the most underused targeting opportunities in Nepali healthcare. In a very large number of cases the person choosing and funding treatment is a son or daughter working in Qatar, the UAE, Malaysia, South Korea or Japan. They are the one who researches at night after a shift, calls the hospital, sends the money and often makes the final call — while the patient at home mostly waits. That person behaves nothing like a local patient. They search in English, they research on a phone across a time zone that makes your reception hours useless, they cannot visit to reassure themselves so they lean hard on reviews and on how quickly someone replies, and they want to pay remotely without a relative carrying cash across the city. Practically: run campaigns targeted at Nepali-language and Nepal-interest audiences in those specific countries, keep WhatsApp and Viber staffed across Gulf and East Asian evening hours, publish clear total costs because they are budgeting in riyals or ringgit, and make remote payment straightforward. Being India-based, we are working in adjacent time zones and a familiar cultural register, which makes running that conversation considerably easier than it would be from London or Dubai.

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Orthopaedics & trauma

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Healthcare marketing in Nepal, answered.

Do you work with doctors and clinics in Nepal?

Is healthcare advertising regulated in Nepal?

How much does healthcare marketing cost in Nepal?

How quickly will we see results in Nepal?

Which specialties do you work with in Nepal?

Do we need to hand over passwords to our Google or advertising accounts?

How do we compete with Indian hospitals for our own Nepali patients?

Most of our patients travel in from the districts. How should that change our marketing?

Can we actually reach the family member abroad who is paying for the treatment?

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