Build a social presence patients remember before they book.

Healthcare social media management is the end-to-end practice of building and running a doctor's, clinic's or hospital's presence across platforms patients actually use to make booking decisions — primarily Instagram, LinkedIn, YouTube Shorts, WhatsApp Channels and Facebook. It covers strategy and brand voice, content scripting, design and editing, scheduling and publishing, community management (DMs, comments, reviews), and analytics. Done well, it functions as a full marketing channel — not a vanity feed — turning views into saves, saves into DMs, and DMs into booked first visits, all inside the boundaries of NMC / MCI advertising guidelines and the DPDP Act.

Healthcare is the highest-trust category online, and the regulatory boundaries are real. A general agency can technically post for you, but they routinely miss four things that matter: (1) script structure that respects clinical truth without sounding like a textbook, (2) NMC and platform-specific advertising compliance, (3) DM and comment handling that doesn't accidentally constitute a teleconsultation, and (4) the pillar architecture that turns views into bookings. We've worked with 100+ doctors across 22 specialties — the playbook is built for healthcare and only healthcare.

For most founder doctors, the answer is Instagram + WhatsApp Channels as the core, with LinkedIn for authority and either YouTube Shorts or full-form YouTube for depth. Facebook still matters in Tier-2 and Tier-3 cities and as a review-amplification surface. We don't recommend Twitter / X for clinical voice unless there's a specific PR or research-publication objective. Your specialty and patient demographic decide the mix — we map this in week one of every engagement.

Roughly 2–3 hours a month, split across one structured shoot day and a 30-minute monthly strategy call. We hand you scripts, framing guides and shot lists. Most founder doctors shoot 8–12 reels in a single 2-hour session on their phone, then we handle scripting, editing, captions, motion design and posting. Many partners delegate even the shoot to a senior associate or fellow once the voice is locked in.

Every script and caption is reviewed against the NMC Code of Ethics (chapters on advertising, soliciting and patient privacy), the Drugs and Magic Remedies Act, the DPDP Act 2023 and platform-specific healthcare policies. We never make therapeutic claims, never use comparative language, never publish patient identifiers without written consent, and never solicit reviews via giveaways. Compliance is built into our content brief template — not bolted on at the end.

We track three layers, in this order. (1) Reach + saves + shares — these compound the algorithm and are leading indicators. (2) DM volume + DM-to-booking conversion — this is where the channel earns its keep. (3) Booked first visits sourced from social, attributed via WhatsApp lead routing and a single 'how did you hear about us' field. Most partners see meaningful first-visit volume from social by month 3–4, and break even on the engagement cost by month 6–9. We share dashboards monthly.

Boosting individual posts is included in the Clinic plan. Full performance ads — search + Meta + YouTube — are a separate engagement under our Performance Ads service, because boosting without a proper funnel rarely pays back. We will, however, always tell you whether organic is enough or paid is genuinely needed for your specialty and city. About 35% of our partners run organic only, indefinitely.

That's the test we hold ourselves to. The 90-minute founder workshop captures your phrasing, non-negotiables, language preferences, sensitivities, and clinical philosophy. For the first 30 days every post goes through you for tone approval; after that we ship and you spot-check. If we ever drift into sounding like a stock-photo Instagram clinic, you can fire us — and we've never been fired for tone.

Three reliable horizons. Month 1: posting cadence stabilises, voice is locked in, audience starts forming. Month 2–3: engagement metrics climb (saves, shares, DM volume) and you'll see the first cluster of inbound leads from DMs. Month 4–9: the flywheel locks in — most partners hit 5× their starting reach, with consistent qualified leads landing in WhatsApp. Year 2 partners typically build a six-figure-follower account that becomes their largest single acquisition channel.

Yes — and this is genuinely 30% of why our clients see results. We respond to DMs within 6 hours, 7 days a week, with a healthcare-trained tone. Qualified booking enquiries are routed to your front desk's WhatsApp with full context. Comments are moderated for spam, abuse and clinical-question handling. Anything that crosses into actual medical advice is routed back to you with our suggested response and a one-line summary.

Everything we create is yours. Scripts, raw footage, edited masters, design files and Notion calendars all live in your Google Drive and Notion workspace from day one — we just have access. If you pause or end, we hand over a clean transition pack: the editorial system, brand voice doc, current pillar architecture and a 30-day handover plan to your in-house team or next vendor. No hostage tactics, ever.

Yes. Clinic and Hospital plans come with a 90-day performance guarantee: if monthly reach and engaged-DM volume haven't at least 3× by day 90, we'll refund the previous 30 days' fees and continue at no cost until they do. We've run this playbook on 100+ accounts and have never had to write that refund cheque — but it's there in writing, not just on the page.