Question 1

Do you work with doctors and clinics in Canada?

Accepted Answer

Yes. We work with doctors, clinics and hospitals across Canada — including Toronto, Vancouver, Montreal — and with practices serving Greater Toronto and Hamilton, Metro Vancouver and Greater Montréal, plus Calgary, Edmonton and Ottawa — with real interprovincial travel for elective procedures and some cross-border movement to the United States. Healthcare is the only sector we work in, so the playbook is built for regulated medical marketing rather than adapted from retail or hospitality. Work runs remotely, with onboarding, strategy and reporting calls scheduled in your timezone, and day-to-day contact over email and WhatsApp so you are never waiting on a time-zone gap to get an answer.

Question 2

Is healthcare advertising regulated in Canada?

Accepted Answer

Yes — and this is where most general marketing agencies get clinics into trouble. Canada is governed by CPSO (Ontario) · CPSBC (British Columbia) · CMQ (Québec) · provincial dental and allied-health colleges · OQLF for Quebec language. Regulation is provincial, not federal. Each college sets advertising standards for its own profession: advertising must not be false, misleading or likely to create unjustified expectations; comparative and superlative claims such as 'best' or 'leading' are generally not permitted because they cannot be substantiated; guarantees of outcome are off the table. Testimonial rules genuinely diverge by province and profession, with Quebec typically the most restrictive. Patient data and review handling sit under PIPEDA federally plus provincial health privacy statutes such as Ontario's PHIPA. We write shared national assets to the strictest applicable standard and localise at location-page and ad-group level, so a multi-province group can scale without a college complaint following a practitioner around. We would rather tell you upfront that a tactic you have seen a competitor use is not one we will replicate than expose your licence to risk for a short-term gain.

Question 3

How much does healthcare marketing cost in Canada?

Accepted Answer

For clients in Canada we quote in CAD. Google Business Profile management starts around CAD 85 per month, SEO content publishing around CAD 120 per month, and full-service retainers from about CAD 380 per month depending on how many channels you run and how competitive your specialty is. International pricing reflects the additional cost of servicing an account across timezones, currencies and a different regulatory regime, and the figures above are converted from our India list at an indicative rate — your quote is confirmed in CAD in writing after the audit. Paid media sits outside that fee: in Canada treatment-intent clicks typically run CAD 5–25. LASIK, implants and fertility sit at the top of that range in the three big metros; suburban and secondary-city clicks are often half the price for the same procedure.

Question 4

How quickly will we see results in Canada?

Accepted Answer

Most clinics see movement in profile views, calls and direction requests within 30 days, because the earliest wins come from fixing the Google Business Profile — categories, services, photographs, posts and review flow — rather than anything requiring Google to re-evaluate your website. Meaningful map and organic movement usually lands between 60 and 90 days. Competition in Canada is high, so we prioritise narrower, winnable searches first — specific treatments and specific districts — so there is traction while the harder head terms build over two to three quarters. Anyone promising you page one in a fortnight is selling something.

Question 5

Which specialties do you work with in Canada?

Accepted Answer

All regulated healthcare. In Canada the strongest demand we see is in Dentistry & implants, Cosmetic & med spa, LASIK & vision correction, and we run specialty-specific playbooks for each — the searches, objections and decision timelines for a fertility patient look nothing like those for a dental or orthopaedic patient. Beyond those we work with multi-specialty hospitals, diagnostic centres, physiotherapy and rehabilitation, ophthalmology, paediatrics and mental health practices. If your specialty is not listed it almost certainly still fits; the framework is the same and the keyword, content and compliance strategy is what changes.

Question 6

Do we need to hand over passwords to our Google or advertising accounts?

Accepted Answer

No, and you should refuse this from any agency that asks. We work through manager-level access: your Google Business Profile stays owned by you with us added as a manager, and your Google Ads and Meta accounts are linked to our manager accounts rather than transferred. You keep full ownership of every asset, every review, every historical data point and every campaign we build. If we part ways, you remove our access and everything remains yours — which is the opposite of the position clinics find themselves in when an agency has built the assets inside its own accounts.

Question 7

How do we run one campaign across provinces with different college rules?

Accepted Answer

Carefully, and usually not as one campaign. There is no single Canadian health advertising regulator, and that is the practical problem. A physician in Ontario answers to the College of Physicians and Surgeons of Ontario, one in British Columbia to the CPSBC, one in Quebec to the Collège des médecins du Québec — and dentists, optometrists, physiotherapists, chiropractors and psychologists each have their own separate provincial college on top of that. The standards rhyme but they do not match. Almost every college prohibits advertising that is false, misleading or likely to create unjustified expectations, and most restrict comparative and superlative claims, because 'the best implant dentist in Toronto' cannot be substantiated. Guarantees of outcome are broadly prohibited everywhere. Testimonials are where provinces genuinely diverge: some colleges and professions permit them with conditions, others discourage or prohibit them, and Quebec's professional codes tend to be the most restrictive of all. The approach that holds up for a multi-province group is to write shared national assets — homepage, brand campaign, service overview pages — to the strictest applicable standard, then localise at the location-page and ad-group level where a province allows more latitude. That costs slightly more to build and saves a great deal later, because a college complaint is not simply an ad being pulled; it becomes part of a practitioner's regulatory record. We also document a per-province copy standard so your own team can publish confidently between calls.

Question 8

What do Quebec's French-language rules actually require of our marketing?

Accepted Answer

Quebec is not another province with a translation task. The Charter of the French Language makes French the language of business in Quebec, and Bill 96, which amended it from 2022 onward, sharpened both the obligations and the enforcement. For a clinic operating there the effects are concrete: commercial publications, websites and social content directed at the Quebec public must be available in French, and where another language also appears the French must be at least equally prominent — in practice, French first. Signage rules were tightened, including how a non-French trademark may appear alongside a sufficient French descriptor. Enforcement sits with the Office québécois de la langue française, which acts on public complaints, and the amendments expanded the remedies available. For marketing this means a Quebec landing page is not a machine translation of the English one. It needs copy written by someone who understands Quebec French rather than European French, French keyword research — patients search 'dentiste urgence Montréal', and the literal English translation rarely matches real query volume — French ad copy and extensions, a French Google Business Profile, and a French intake and phone experience, because routing a French enquiry to an English-only front desk wastes the click entirely. Most agencies outside Canada quietly exclude Quebec from targeting rather than deal with this. That is one of the three largest metro markets in the country. We would rather build it properly or tell you honestly that it does not pay.

Question 9

Which specialties actually have a private-pay market inside a public system?

Accepted Answer

In a publicly funded system the instinct is to assume there is no marketing job to do, and for core hospital care and family medicine that is broadly true — demand already exceeds supply and the provincial plan pays. The private-pay market sits precisely where public coverage stops. Dentistry is the largest by a distance: provincial plans have never covered routine adult dental care, so implants, orthodontics, cosmetic dentistry and full-arch work are paid privately or through employer benefits, and patients shop hard on price and financing. Aesthetics and med spa services are entirely private. Vision correction — LASIK, ICL, refractive lens exchange — is uninsured and among the most comparison-driven categories in the country. Fertility sits in a mixed position, with Ontario and Quebec offering partial funding while patients still pay substantially for medication, additional cycles and genetic testing. Physiotherapy, chiropractic, psychology and much of allied health are funded through extended health benefits rather than the provincial plan, which makes them a genuine acquisition category with high repeat value. Then there is the wait-time effect: long public queues for elective orthopaedics, diagnostic imaging and some surgical procedures push patients toward private imaging clinics, toward provinces with shorter lists, and occasionally across the border. That is a real opportunity but a sensitive one — colleges take a dim view of advertising that trades on fear of the public system, so it has to be framed around access and information rather than criticism.

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Healthcare marketing in Canada, answered.

Do you work with doctors and clinics in Canada?

Is healthcare advertising regulated in Canada?

How much does healthcare marketing cost in Canada?

How quickly will we see results in Canada?

Which specialties do you work with in Canada?

Do we need to hand over passwords to our Google or advertising accounts?

How do we run one campaign across provinces with different college rules?

What do Quebec's French-language rules actually require of our marketing?

Which specialties actually have a private-pay market inside a public system?

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