Campaign-grade landing pages for medical ads — procedure-intent copywriting, trust architecture, sub-2-second loads, WhatsApp and call CTAs, and A/B-tested variants. Built for Google and Meta campaigns that need every click to count.
One procedure, one intent, one action — message match from ad copy to headline to CTA.
Credentials, reviews, outcomes and accreditation placed exactly where hesitation happens.
A/B variants and heatmap data drive weekly iterations — the page keeps getting better.
Most clinics optimise targeting and budgets for months while sending every click to a page that was never built to convert. The numbers below show the real cost.
Each pillar exists because it moves a measurable number: conversion rate, cost per lead, or lead quality.
Copy written for one search intent — 'knee replacement cost Mumbai', 'IVF success rates Dubai' — with message match from the ad to the headline, medically accurate claims and CTAs matched to decision stage.
Patients hesitate before contacting a clinic from an ad. We stack credentials, surgeon profiles, review counts, accreditations, outcome numbers and consented testimonials at the exact scroll depth where hesitation peaks.
Campaign pages are built deliberately light: inline critical CSS, optimised media, zero plugin bloat, deferred scripts. Every page ships under 2 seconds on 4G because ad traffic doesn't wait.
Sticky WhatsApp and tap-to-call on mobile, a 3-field form with consent capture, exit-intent recovery and a thank-you flow that sets expectations — each one a tracked event in GA4 and your ad platform.
We ship variant pages — headline, hero proof, CTA framing — and run structured tests to statistical confidence. The winner becomes the control and the next hypothesis goes live.
Scroll maps, click maps and session recordings (PII-safe) show where patients stall. We iterate the page against real behaviour monthly — a landing page is a living asset, not a deliverable.
Copy before design, design before code, tracking before launch — the sequence that makes pages convert.
We review your ads, keywords, offer and current destination page, then define the single conversion goal, audience temperature and message-match map. If you run ads already, we tear down where clicks currently leak. Days 1–2.
Procedure-intent copy is drafted and medically sanity-checked, then laid into a conversion wireframe: headline, proof stack, objection handling, CTA rhythm. You approve copy and structure before design. Days 3–5.
High-fidelity design, sub-2-second build, forms with consent capture, WhatsApp and call CTAs, GA4 + Google Ads + Meta pixel conversion events, and A/B variants staged. Days 6–9.
Page goes live against your campaign. We monitor conversion rate, run the first A/B test to confidence, review heatmaps and ship iteration recommendations — so the page improves every month it runs.
The operational gap between pointing campaigns at your website and giving each campaign a page built to convert it.
What happens to identical ad budgets when the landing experience is rebuilt around one intent.
An orthopaedic surgeon spending ₹2.1L/month on Google Ads pointed at his homepage. We built a dedicated knee-replacement page — cost-anchored headline, surgeon credentials above the fold, consented patient outcomes, EMI information and a sticky WhatsApp CTA. Then we A/B tested headlines; the price-anchor variant won by 32%. Same spend, 2.4× the leads, and the campaign finally scaled profitably.
"Same ads, same budget. The only thing that changed was the page. Our cost per surgery enquiry dropped by half."— Dr. Rohan Kulkarni, Orthopaedic Surgeon, Mumbai
A Dubai fertility clinic ran Meta and Google campaigns to a beautiful but slow homepage. We shipped three campaign pages — IVF, ICSI and egg-freezing — in English and Arabic with RTL parity, success-rate presentation reviewed for DHA advertising sensitivity, doctor video embeds and WhatsApp-first CTAs. Load time dropped from 5.1s to 1.6s and lead volume tripled without touching the ad budget.
"Our ad agency kept optimising targeting. The real problem was the landing experience — these pages fixed it in a month."— Marketing Director, Fertility Clinic, Dubai
A five-location dental chain ran one generic 'book an appointment' page for every campaign. We built a three-page pack — implants, aligners, smile makeover — each with location-aware CTAs routing WhatsApp enquiries to the nearest branch. Structured A/B tests on the implant page took it from 6.1% to 11.2% conversion in two testing cycles. The chain now briefs us on a new page for every seasonal campaign.
"We used to argue about ad budgets. Now we argue about which landing page test to run next — a much better problem."— COO, Dental Chain, Bangalore
Landing pages are measured in conversion and cost per lead — never in how nice they look in a portfolio.
From teardown to tracked launch — the complete deliverable list per page.
High-intent procedures where a dedicated page reliably outperforms a website destination.
Every service page uses the same Foundation, Growth and Scale retainers. Pick the level of execution once; the service mix is scoped during your audit.
Best for: Solo practitioners and small single-specialty clinics
Best for: Established clinics wanting consistent patient acquisition
Best for: Hospitals, diagnostic chains, multi-location clinic groups
What practice owners and marketing teams say once the landing experience matches the ad spend.
"Same ads, same budget — the only variable that changed was the landing page, and cost per enquiry dropped 52%. I now consider the page part of the ad, not part of the website."
"They wrote copy that sounded like our best counsellor on her best day — accurate, warm, and it converts. The Arabic version isn't a translation; it was written for the audience."
"The A/B test discipline is what impressed me. No opinions, no redesigns on a whim — hypotheses, statistical confidence, documented learnings. Our conversion rate has climbed five months straight."
Don't see your question? Drop it on the teardown form below — we reply inside 24 hours.
Ask on the audit callEach page includes a campaign brief and teardown of your current ad destination, procedure-intent copywriting written and sanity-checked for medical accuracy, a conversion wireframe you approve before design, a custom high-fidelity design (no templates), a sub-2-second mobile-first build with 90+ PageSpeed, sticky WhatsApp and tap-to-call CTAs, a 3-field enquiry form with DPDP-compliant consent capture, a thank-you flow that confirms next steps, and full conversion tracking — GA4 events plus Google Ads and Meta pixel wiring so every call, WhatsApp tap and form submission is attributed to the ad and keyword that produced it. The Campaign Pack adds A/B variant pages, a structured first test run to statistical confidence, and heatmap plus scroll-tracking installation. Hosting is on your infrastructure or ours (subdomain like book.yourclinic.com), and you own everything. Ad management itself is a separate service — though we coordinate closely with whoever runs your campaigns, and the message-match map we deliver usually improves the ads too.
Because a homepage is built to serve every visitor, and a campaign click is one visitor with one intent. A patient who clicked 'knee replacement cost in Mumbai' lands on a homepage and must hunt through menus for the procedure, the surgeon, the price context and the booking path — most give up within seconds, which is why homepage campaigns typically convert at 1.5–3%. A dedicated landing page removes every distraction: the headline confirms exactly what they searched, proof and credentials appear in decision order, and there is one action to take. Across 300+ medical pages, our dedicated pages convert at 3.1× the rate of the same ads pointed at a homepage — which mathematically means the same ad budget buys three times the patients. There's also a quality-score effect: Google rewards message-matched, fast landing pages with lower cost-per-click, so the page pays for itself twice — once in conversion rate and again in cheaper clicks.
A single page goes from kickoff to live in 7–10 working days. Days 1–2 are the campaign brief and teardown: we review your ads, keywords, offer and current destination, and agree the single conversion goal. Days 3–5 are copy and wireframe — you approve the words and structure before any design happens, which is where most agencies get the sequence backwards. Days 6–9 are design, build and tracking wiring, including QA on real mobile devices and verification that every conversion event fires correctly in GA4 and your ad platform. Day 10 is launch against your live campaign. For the Campaign Pack we stagger the three pages a week apart so learnings from the first inform the next two. The only dependency on your side is timely feedback at the two approval gates and access to your ad account for tracking verification — with responsive clients we've shipped pages in five days for time-sensitive seasonal campaigns like health check-up drives.
A single procedure landing page is ₹15,000, billed 50% at kickoff and 50% at launch. The Campaign Pack — three pages with A/B variants, heatmap installation and the first structured test — is ₹38,000, a saving of about 16% versus buying singles, and the right choice if you run more than one procedure campaign. For clinics that want conversion treated as an always-on programme, the CRO retainer is custom-quoted (typically ₹25,000–50,000/month depending on volume) and covers new pages on demand, continuous A/B testing, monthly heatmap and funnel reviews, and seasonal refreshes. There are no hidden costs: hosting on a subdomain of your site costs nothing extra, and third-party tools we use for heatmaps have free tiers sufficient for most clinic traffic. Pages remain yours permanently — if you stop working with us, every page, design file and test learning stays with you.
Website Development builds your full clinic website — the permanent, multi-page home of your practice with doctor profiles, service architecture and SEO foundations. Website Management is the monthly retainer that keeps that site fast, secure and current. Landing Page Design is a different weapon for a different job: single, campaign-grade pages built to convert paid traffic from one specific ad campaign, engineered lighter and more aggressively conversion-focused than a website page should be. A website page must inform, rank organically and serve many intents; a landing page must convert one intent, now. They coexist deliberately — landing pages usually live on a subdomain (book.yourclinic.com) so they don't dilute your site's SEO, while your main site keeps doing organic work. Many clients use all three: a site we built, a management retainer keeping it healthy, and a rotating set of landing pages for whatever campaign is live this quarter. If you only run ads occasionally, start with a single page; you don't need a rebuild to fix campaign conversion.
A/B testing means running two versions of the page simultaneously — traffic split randomly — and measuring which converts more patients, with enough volume to be statistically confident rather than anecdotally impressed. For medical pages, the highest-leverage tests are the headline (outcome-framed vs cost-anchored vs urgency-framed), the hero proof element (surgeon credentials vs patient count vs review rating), the CTA framing ('Book a consultation' vs 'Check your eligibility' vs 'WhatsApp the doctor'), and form length. We follow a strict protocol: one variable per test, a pre-registered hypothesis, minimum sample size calculated before launch, and a decision only at 95% confidence — no calling winners after three days of gut feel. Each test's learning is documented and compounds: our archive across 300+ pages shows first headline tests average a 32% conversion lift, which on a ₹2L/month ad budget is roughly ₹64,000 of media value from a single test. Testing requires meaningful traffic — below ~1,500 clicks/month we'll recommend sequential testing or best-practice application instead, honestly.
Yes — compliance is designed in, not retrofitted. On claims: Indian medical advertising is governed by the NMC ethics regulations and the Drugs and Magic Remedies Act, which restrict superlative claims, guaranteed cures and certain condition mentions. Our copy avoids 'best', 'guaranteed' and 'painless' framing, presents outcomes as ranges with context, and uses consented, disclaimered testimonials. For UAE clients we adapt to DHA/DoH advertising guidelines, which are stricter about before/after imagery and pricing display; for UK/US clients we follow GMC and FTC norms respectively. On data: forms capture explicit consent with a linked privacy notice, patient data is stored in-region (DPDP Act 2023 for India, GDPR for UK/EU), and no personally identifiable information leaks into GA4, heatmaps or ad platform pixels — we configure enhanced conversions and recordings PII-safe. We'll also flag if an offer your ad team wants to run (like discount-led surgical promotions) creates regulatory risk — protecting the licence matters more than any single campaign.
Yes — a substantial share of our landing page work is international: fertility and aesthetics clinics in Dubai and Abu Dhabi, dental and dermatology groups in Singapore and Manila, and specialist practices in London and Austin. Campaign pages travel well across borders because the discipline is identical — message match, trust architecture, speed — while the localisation is what we adapt: language (including proper Arabic RTL builds, not machine translation), currency and price anchoring, insurance and payment norms, local review platforms (Google vs Doctify vs DoctorUna), and regional ad-compliance rules. Time zones rarely matter since the engagement is asynchronous with two approval gates. International clients are quoted and billed in USD, AED, GBP or SGD at prevailing equivalents of our ₹ pricing — for reference, a single page is approximately $180–200 or AED 660–730 — with the same 50/50 payment structure via international invoice. Most international clients find the value startling: comparable conversion-focused agencies in Dubai or London quote 4–6× more for equivalent scope.
Landing pages perform best where patients actively search with commercial intent and compare providers — which covers most elective and planned-care verticals. The strongest performers in our archive: orthopaedics (knee and hip replacement pages convert exceptionally because patients research for months), IVF and fertility (high-consideration, high-trust — proof architecture matters enormously), dental implants and aligners (price-anchored pages with EMI modules excel), hair transplant, LASIK, cosmetic and bariatric surgery, and health check-up packages (offer-led, seasonal, ideal for quick campaign pages). Each specialty needs different handling: fertility pages need emotional intelligence and discreet CTAs; orthopaedic pages need cost transparency and surgeon authority; aesthetic pages need consented visual proof handled within advertising rules. Landing pages are less suited to pure emergency care (nobody comparison-shops an ambulance) and primary care with no campaign behind it. If you tell us your specialty and ad budget, we'll tell you honestly whether a landing page will move the needle — and which procedure to build the first page for.
Success is measured in numbers you can audit yourself: conversion rate (leads divided by clicks), cost per lead from your ad platform, and — where you share it — consultation and booking rates from those leads. Before we build, we baseline your current campaign performance; after launch, every call, WhatsApp tap and form submission is tracked, so the before/after comparison is clean. Reasonable expectations from our archive: clinics moving from homepage campaigns to a dedicated page typically see conversion rates improve from the 1.5–3% range to 6–10%, with cost per lead falling 40–55% on unchanged budgets; the first A/B test adds an average of 32% on top; heatmap-driven iterations add smaller compounding gains monthly. We'll never promise a specific number before seeing your traffic quality — a great page cannot rescue poorly targeted ads, and we'll say so in the teardown if targeting is the real problem. What we do commit to: sub-2-second loads, verified tracking, and a testing discipline that makes the page measurably better every month it runs.
30 minutes. We'll tear down your Google presence, paid funnels, website and reviews — and send you a written action plan. Yours, free.