Turn followers into booked patients not just likes.

Everything the channel needs to produce bookings, owned end to end. Strategy: an account and competitor audit, four content pillars mapped to your booking funnel, and a monthly calendar built from real patient questions. Production: 12–16 Reels a month — we script them, plan one shoot day at your clinic with a shot list and teleprompter, then edit with hooks, captions and trending-safe audio — plus carousels and a daily story cadence using question stickers, polls and AMA sequences designed to surface enquiries. Conversion: a medical-safe DM reply playbook, same-day responses, and a DM-to-WhatsApp routing flow so every qualified enquiry lands in your clinic's WhatsApp with context attached and gets tracked to booking. On the Accelerate plan we also manage boosted spend: selecting proven organic winners, targeting a 3–8 km radius around your clinic and reporting cost per DM weekly. Reporting is booking-first every month — DMs, handoffs, appointments and cost per enquiry lead; reach and followers follow. Compliance screening against NMC advertising ethics and DPDP consent requirements is built into every asset before it publishes.

Generic social media management spreads a fixed content budget across Instagram, Facebook, LinkedIn and sometimes Twitter — which usually means the same graphic resized four ways and mediocre results everywhere. This service is Instagram-only depth, because for consumer-facing clinics Instagram is where the patients actually are, and the platform now demands specialised craft: Reels editing rhythm, hook writing, story interaction mechanics, DM funnel design and boost targeting are all platform-specific skills. The deeper difference is the definition of success. Social media management is typically judged on posting consistency and follower growth. We are judged on a booking funnel: how many DMs the content opened, how many were qualified and handed to WhatsApp, and how many became appointments — reported monthly with costs attached. That focus changes everything upstream: content is chosen because it provokes patient questions, stories are engineered to invite replies, and boosts only amplify posts that already proved they generate enquiries. If you need presence across many platforms, our social media management service does that; if you want Instagram to become a measurable acquisition channel, this is the sharper tool.

Followers matter far less than the industry pretends. A clinic's patients come from a 3–8 km radius; a follower in another city — or another country — will never sit in your chair. We've seen 40K-follower clinic accounts producing two enquiries a month, and 3K-follower accounts producing forty, because the second account's audience is local and its content invites conversation. The metrics that actually predict revenue are: DMs and story replies opened per month (top of funnel), qualified WhatsApp handoffs (middle), booked appointments attributed to Instagram (bottom), and cost per enquiry on boosted content (efficiency). Supporting metrics we watch: saves and shares (the algorithm's strongest quality signals), profile visits, and the ratio of local to non-local reach. Follower growth still happens — our partner clinics typically grow audience 5–20× in a year — but as a by-product of content that converts, and we'd rather add 300 followers within 5 km of your clinic than 30,000 from anywhere. Any agency selling you follower targets is selling you a screenshot, not patients.

It's the most valuable and least glamorous part of the system. Content and stories are engineered to invite messages — question stickers, 'DM us COST for a breakdown' CTAs, AMA reply prompts. Every incoming DM gets a response within four working hours (same-day at worst) from a reply playbook we write for your clinic: medically safe wording, your consultation fees and hours, answers to your twenty most common questions, and escalation rules for anything clinical — our team never gives medical advice; clinical questions are routed to your staff verbatim. Once an enquiry is qualified (right service, right location, genuine intent), we hand it to your clinic's WhatsApp Business number with a context note — name, enquiry, source post — so your front desk isn't starting cold. Each handoff is logged in a shared tracker your team updates with the outcome: booked, pending or lost. That closed loop is what lets the monthly report say 'Instagram produced 38 appointments' instead of 'Instagram got good engagement'. Clinics using WhatsApp Business API can have this integrated with auto-tagging; clinics on the regular app get the same flow manually.

About two hours a month for the clinic, honestly scheduled. The bulk is one planned shoot day — typically 90–120 minutes at your clinic, usually a slow afternoon — where a doctor records 12–16 short talking-head answers from scripts we've prepared and you've approved. We provide the shot list, framing guidance and a teleprompter app, so nobody has to memorise anything; clinics with an assistant who can hold a phone steady don't even need a videographer, though Enterprise plans include a shoot crew. Beyond the shoot day: 20–30 minutes reviewing the monthly calendar and scripts, and prompt front-desk handling of the WhatsApp enquiries we route over — which is revenue work, not marketing work. Everything else — editing, captions, posting, stories, DM first-response, boosts, reporting — is ours. One honest caveat: clinics where the doctor refuses to appear on camera at all grow measurably slower. Patients book faces, not logos. We can work around a camera-shy doctor with staff, animation and patient-story formats, but we'll always be transparent that a visible doctor is the single biggest growth lever on this platform.

Expect three phases. Month one is foundation: audit, strategy, first shoot day, profile rebuild and the DM playbook going live — bookings in month one are usually modest, often from simply answering previously ignored DMs. Months two and three are traction: the Reels library compounds, the algorithm learns your local audience, story sequences start surfacing enquiries and boosts amplify proven posts; most clinics see a clear enquiry lift here, with partner clinics averaging 150–250 DMs and 25–40 attributed bookings a month by the end of the first quarter. Months four to six are scale: winning formats are systematised, cost per DM falls as creative sharpens, and Instagram typically settles in as a top-three acquisition channel alongside Google and referrals. Realistic expectations by specialty: high-consideration services (aligners, hair transplant, IVF, aesthetics) see fewer but higher-value enquiries with longer decision cycles; high-frequency services (dental, physio, dermatology) convert faster. What we won't promise is virality or overnight transformation — this is a compounding system, and clinics that judge it at week three consistently misread the curve.

The Growth plan is ₹18,000 per month and covers the full organic engine: strategy, 12 Reels, daily stories, DM playbook and routing, and booking-first reporting. The Accelerate plan — our most popular — is ₹30,000 per month and adds 16 Reels, fully managed boost campaigns and same-day managed DM handling. Both are monthly retainers billed in advance with a recommended three-month minimum, because the compounding curve makes single-month judgements meaningless. Important distinction: on Accelerate, our fee covers boost management — creative selection, audience targeting, optimisation and reporting — while the ad spend itself is separate, paid by you directly to Meta from your own ad account, so you always own the account, the data and the spend visibility. Most clinics run ₹5,000–₹15,000 a month in boosts; we'll recommend a figure after the first month of organic data shows what's worth amplifying. There's no setup fee, GST applies for Indian clients, and you can pause or exit with 30 days' notice — you keep the account, all content and the playbooks.

Yes. Beyond India, we run Instagram programmes for clinics in Dubai and Abu Dhabi, Singapore, Manila and London, and the system travels well because patient behaviour on Instagram is remarkably consistent — what changes is regulation and platform economics, and we adapt both. Regulation: UAE clinics get content screened against DHA/DoH advertising rules (strict on before/after imagery and testimonials), Singapore clinics against MOH aesthetic-advertising guidance, UK clinics against GMC and ASA expectations. Platform economics: boost costs and audience targeting differ by market — cost per DM in Dubai or London runs higher than India in absolute terms but typically remains far cheaper than search ads for the same specialty, and we set benchmarks per market rather than importing Indian numbers. Shoot days work through a local videographer we brief with the same shot lists and scripts, or through guided smartphone capture by your staff — both produce the footage our editors need. International clients are invoiced in USD, AED, SGD or GBP at prevailing conversion of our plan pricing — ask and we'll send a quote in your currency with no surprises at billing.

It's allowed, with real constraints — and the clinics that get in trouble are almost always the ones improvising. In India, NMC professional conduct rules prohibit solicitation-style advertising, superlative claims ('best dentist in Mumbai'), guaranteed outcomes and unverifiable statistics, while patient-facing education, service information and consented patient stories are acceptable. The DPDP Act adds data obligations: any identifiable patient content — photos, videos, testimonials, before/afters — requires documented, specific, revocable consent, and we operate a written consent workflow for every piece of patient-featuring content rather than a verbal 'they were fine with it'. Our compliance screen runs on every asset before scheduling: claims check, superlatives check, consent verification, and a specialty-specific banned-claims list built during onboarding (fertility, aesthetics and weight-loss have the longest lists). For UAE clinics, DHA rules require prior approval pathways for certain content categories, and Singapore's MOH guidelines restrict aesthetic-outcome portrayal — we build these into the calendar rather than treating them as afterthoughts. The practical upshot: compliant content performs just as well, because education and authenticity — the things regulators permit — are precisely what patients respond to anyway.

Starting requires four things: admin access to your Instagram professional account and Meta Business Suite (granted through Meta's own permission system — we never ask for passwords), a WhatsApp Business number your front desk actually answers, one shoot-day slot on the calendar within the first two weeks, and a 60-minute onboarding call where we harvest your patient FAQs, service priorities, consultation fees and red lines. If you have existing assets — old footage, patient consent forms, review screenshots — we'll audit them; genuinely strong past posts sometimes get re-edited into new Reels, and yes, an old post with proven organic engagement can be boosted if it passes the compliance screen and still reflects current pricing and services. Most legacy clinic content, frankly, doesn't survive the audit — stock imagery and festival graphics get retired without ceremony. Your first month's calendar is delivered within ten working days of onboarding, and the first Reels are typically live within three weeks. From then on, the system runs on the monthly rhythm: shoot, publish, converse, convert, report.