What exactly do I get for each podcast episode?+
One recording produces a complete content package. On the audio side: noise and echo removal, EQ, compression, loudness mastering to the -16 LUFS podcast standard, filler-word and long-pause edits, and your branded intro/outro. On the video side: multi-cam syncing and switching, colour correction, credential lower-thirds, chapter markers and a custom thumbnail. Then the repurposing layer — where most of the value lives: 8–12 vertical clips with hook-first edits and burned-in captions, four quote graphics, a medically accurate transcript, SEO-optimised show notes with timestamps, and a 1,000–1,200 word blog article rewritten from the episode for your website. Finally, distribution: we host the RSS feed, publish to Spotify and Apple Podcasts, upload and optimise the YouTube version, and schedule clips across Instagram and LinkedIn. Your only task in this entire chain is the recording itself.
How fast is the turnaround per episode?+
Five working days from raw files to publish-ready package. If your files land with us on Monday, the mastered audio, produced video, clip pack, show notes and article are delivered for your review by Friday. We hold this SLA because turnaround is where doctor podcasts actually die — not in recording. Most physicians can find an hour to talk; almost none can absorb the 6–10 hours of editing, captioning and uploading each episode demands, so backlogs build and shows quietly stop at episode four. Our production line is built specifically to remove that failure mode. If you record in batches (say, three episodes in one sitting — which we encourage for busy OPD schedules), we stagger delivery so your publishing calendar stays weekly even when your recording is monthly. Urgent same-week turnarounds for topical episodes (a new guideline, a health scare in the news) are available on the Growth plan.
How does pricing and billing work?+
Plans are monthly retainers billed in advance: ₹15,000 per month for two episodes with the Starter package, ₹28,000 per month for four episodes with the fuller Growth package, and custom pricing for hospitals or multi-show networks. There is no long-term lock-in — we ask for a three-month initial commitment because podcast momentum genuinely needs 10–12 episodes to show, and after that it runs month to month with 30 days' notice. Unused episodes roll over for one month (life happens in clinical practice), and batch-recorded episodes are simply drawn down against your quota. One-off launch costs — cover art, intro music licensing, hosting and channel setup — are bundled free into any plan; taken standalone, the launch kit is ₹9,000. GST applies on Indian invoices. There are no per-clip or per-revision charges within reason; two revision rounds per episode are included and we rarely need the second.
How is this different from just hiring a video editor?+
A generalist editor gives you back a cleaner version of the file you sent. We run a medical podcast production system, which differs in four ways. First, clinical care in editing: a freelancer chasing a punchy clip will happily cut the caveat off a statement about medication side effects — we won't, and every clip passes a context checklist before delivery. Second, repurposing depth: an editor delivers an episode; we deliver the episode plus clips, article, notes, graphics and distribution, because the strategic value of a podcast is the content flywheel, not the file. Third, strategy: we maintain your topic calendar based on what your specialty's patients search and what your analytics show, so episodes compound toward consultation demand rather than wandering. Fourth, reliability: freelancers disappear mid-season; we run 60+ shows on a contracted SLA. It also differs from our YouTube Marketing service, which is channel-strategy-first — podcast production plugs into it neatly but stands alone.
Do you work with doctors outside India?+
Yes — roughly a third of the shows we produce are for physicians in the UAE, Singapore, the UK and the US. The workflow is identical because it is fully remote: you record locally, files sync to our production team in India, and the time-zone gap usually works in your favour — record in the Dubai or London evening, wake up to progress. International clients are invoiced in USD, AED, GBP or SGD at prevailing rates rather than paying in rupees, and we handle contracts and invoicing accordingly. On the regulatory side we adapt the compliance layer to your jurisdiction: DHA advertising guidelines for Dubai (which require particular care around testimonial content), SMC guidelines in Singapore, GMC/ASA expectations in the UK. Disclaimers, crisis resources and claim language in episodes and clips are localised to your market. Several clients specifically use the podcast to reach diaspora patients — an NRI cardiology audience for a Delhi hospital, or Indian-origin IVF patients for a Dubai clinic — and we plan episode topics around that.
I don't have a podcast yet. Do you handle the launch?+
Yes, launch is a defined two-week sprint included free in any retainer. It covers positioning (the single question your show answers, and for whom — the difference between 'a health podcast' and a show referring physicians actually cite), naming and title-search checks, cover art designed to be legible at thumbnail size, licensed intro/outro music, and a recording setup matched to your budget — we've launched excellent-sounding shows on a ₹8,000 microphone in an untreated clinic room, and we'll tell you honestly when equipment matters and when it doesn't. We then configure hosting, the RSS feed, Spotify and Apple submissions and your YouTube podcast playlist, and we prepare your first three episode outlines with suggested talking points so you never face a blank page. Most doctors record their first episode within ten days of kickoff. We recommend launching with three episodes live on day one — it materially improves early subscription behaviour — and batching those in a single recording session.
How do you handle medical compliance and patient privacy in episodes?+
Three layers. First, claims discipline under NMC ethics: the National Medical Commission's professional conduct framework restricts self-promotional claims — guaranteed outcomes, superlatives like 'best in the city', and solicitation. Our editors flag any statement in a raw recording that could read as a prohibited claim when clipped out of context, and we either keep the context or drop the clip. Educational discussion of procedures and evidence is fully permissible and is exactly what long-form audio does best. Second, patient privacy under the DPDP Act 2023 and basic clinical ethics: patient stories are only used with documented consent, we anonymise identifying details in editing, and guest patients sign a release we provide. Third, standing disclaimers: every episode carries a 'general education, not medical advice' disclaimer, and mental-health episodes additionally carry crisis-line information. For UAE-based doctors we align with DHA content rules, which treat patient testimonials more strictly than India does. Compliance review is built into the edit, not billed as an extra.
Which specialties does podcasting actually work for?+
Podcasting rewards specialties where patients face complex, anxious, research-heavy decisions — because 40 minutes of a doctor thinking clearly is the strongest trust signal that exists in content. Fertility and IVF are the standout: patients spend months researching, and episodes on ICSI vs IVF, AMH levels or recurrent implantation failure get replayed and shared inside support communities. Cardiology works for both patients and referring physicians — several of our cardiology shows generate peer referrals. Mental health thrives because advertising is restricted and stigma makes anonymous listening the preferred first step for patients. Oncology, bariatric surgery, and paediatrics (anxious-parent questions are inexhaustible) all perform strongly. Where we push back: purely transactional, low-consideration services — a standalone teeth-whitening offer doesn't need a podcast, though a dental practice building an implant or orthodontic line does. On onboarding we map your specialty's decision journey and tell you plainly whether a podcast is the right instrument or whether your budget belongs in short-form video first.
Can you find and book guests for the show?+
On the Network plan, yes — full guest operations: researching relevant guests (colleagues in adjacent specialties, hospital leadership, allied health professionals, recovered-patient advocates with consent), outreach with a professional booking kit, scheduling against your OPD calendar, prep documents for both sides, and a post-episode promotion pack the guest can share with their own audience — which is one of the most underrated distribution channels a medical podcast has. On Starter and Growth plans we support guest episodes editorially (dual-speaker editing, guest lower-thirds, promotion kit) but the inviting is yours. Honest guidance: solo and co-hosted formats are underrated for doctors. A guest show lives or dies on booking logistics, which is exactly the kind of operational load that kills physician podcasts. Many of our strongest shows are a doctor answering real patient questions solo, or two colleagues in conversation — formats that need zero coordination and let you batch-record a month in one afternoon.
What results should I expect, and how quickly?+
Honest timelines: months one to three build the machine — consistent publishing, a growing clip library, and early signals about which topics your audience responds to. Plays will be modest; this is normal and survivable because the clips are already feeding your social channels with better material than scripted reels. Months four to six is where listen-through data compounds: podcast subscribers are high-intent, and you'll start seeing 'I heard your episode on…' in consultations — we recommend adding a source field to your intake forms at this point so attribution is measured, not anecdotal. From month six onward the strategic effects arrive: branded search volume rises (our cohort data shows 3.2× over matched non-podcasting peers), episodes become referral artefacts that colleagues and past patients forward, and the back-catalogue answers patient questions at scale. What we do not promise: viral growth or specific play counts — audience size varies by specialty and language. What we contract for: production quality, the 5-day SLA, and 20+ assets per recording, every time.