Question 1

Do you work with doctors and clinics in Thailand?

Accepted Answer

Yes. We work with doctors, clinics and hospitals across Thailand — including Bangkok, Phuket, Chiang Mai — and with practices serving Domestic Thai patients, the CLMV neighbours, plus international patients from Australia, the UK, the Gulf, China and the CIS states. Healthcare is the only sector we work in, so the playbook is built for regulated medical marketing rather than adapted from retail or hospitality. Work runs remotely, with onboarding, strategy and reporting calls scheduled in your timezone, and day-to-day contact over email and WhatsApp so you are never waiting on a time-zone gap to get an answer.

Question 2

Is healthcare advertising regulated in Thailand?

Accepted Answer

Yes — and this is where most general marketing agencies get clinics into trouble. Thailand is governed by Medical Council of Thailand · Ministry of Public Health. Medical advertising in Thailand requires approval from the Ministry of Public Health, and enforcement has tightened materially in recent years. Before-and-after imagery is restricted, discount and promotional framing for medical procedures is limited, and comparative or superlative claims — 'the best surgeon in Asia', guaranteed outcomes — are not permitted. Clinics have been fined and had licences suspended for advertising that ran without approval, and platforms increasingly reject medical creative that lacks it. We build campaigns that are approvable by design and keep the promotional framing on the things you can legitimately claim — surgeon credentials, accreditation, published inclusions and honest recovery timelines — rather than on discounts and outcome promises that invite enforcement. We would rather tell you upfront that a tactic you have seen a competitor use is not one we will replicate than expose your licence to risk for a short-term gain.

Question 3

How much does healthcare marketing cost in Thailand?

Accepted Answer

For clients in Thailand we quote in THB. Google Business Profile management starts around THB 2,000 per month, SEO content publishing around THB 2,900 per month, and full-service retainers from about THB 9,000 per month depending on how many channels you run and how competitive your specialty is. International pricing reflects the additional cost of servicing an account across timezones, currencies and a different regulatory regime, and the figures above are converted from our India list at an indicative rate — your quote is confirmed in THB in writing after the audit. Paid media sits outside that fee: in Thailand treatment-intent clicks typically run ฿20–90. Clicks are cheap by Western standards, but you are bidding against hospital groups and overseas clinics — winning on content depth and trust beats out-spending them.

Question 4

How quickly will we see results in Thailand?

Accepted Answer

Most clinics see movement in profile views, calls and direction requests within 30 days, because the earliest wins come from fixing the Google Business Profile — categories, services, photographs, posts and review flow — rather than anything requiring Google to re-evaluate your website. Meaningful map and organic movement usually lands between 60 and 90 days. Competition in Thailand is high, so we prioritise narrower, winnable searches first — specific treatments and specific districts — so there is traction while the harder head terms build over two to three quarters. Anyone promising you page one in a fortnight is selling something.

Question 5

Which specialties do you work with in Thailand?

Accepted Answer

All regulated healthcare. In Thailand the strongest demand we see is in Cosmetic & plastic surgery, Gender-affirming surgery, Dental & implants, and we run specialty-specific playbooks for each — the searches, objections and decision timelines for a fertility patient look nothing like those for a dental or orthopaedic patient. Beyond those we work with multi-specialty hospitals, diagnostic centres, physiotherapy and rehabilitation, ophthalmology, paediatrics and mental health practices. If your specialty is not listed it almost certainly still fits; the framework is the same and the keyword, content and compliance strategy is what changes.

Question 6

Do we need to hand over passwords to our Google or advertising accounts?

Accepted Answer

No, and you should refuse this from any agency that asks. We work through manager-level access: your Google Business Profile stays owned by you with us added as a manager, and your Google Ads and Meta accounts are linked to our manager accounts rather than transferred. You keep full ownership of every asset, every review, every historical data point and every campaign we build. If we part ways, you remove our access and everything remains yours — which is the opposite of the position clinics find themselves in when an agency has built the assets inside its own accounts.

Question 7

How do independent Thai clinics compete with Bumrungrad and the big hospital brands?

Accepted Answer

Not on brand, and not on advertising budget — on specificity and access. Hospital groups win the searches where their name is the query, and no amount of spend will take those from them. What they are structurally weaker at is depth on any single procedure: a large hospital's cosmetic surgery page has to serve every patient, so it commits to very little. An independent practice can publish the page that actually answers one question completely — what a specific procedure costs all-in with what is and is not included, what recovery looks like week by week, how many days in Thailand a patient should budget, what happens if a revision is needed after they fly home. Those long-tail, high-intent searches are where international patients actually convert, and they are far less contested. The second advantage is response speed: a named surgeon or coordinator replying personally on WhatsApp within the hour beats a hospital's international department queue, and for a patient making a nervous, expensive decision that responsiveness often decides it.

Question 8

Which source markets should a Thai clinic target, and does the strategy change by country?

Accepted Answer

It changes substantially, and treating 'international patients' as one audience is the most common mistake we see. Australian and UK patients are price-and-safety comparators — they search in English, weigh Thailand against Turkey and against staying home, read independent reviews heavily, and want accreditation and surgeon registration made explicit. Gulf patients travel with family, need Arabic-language support, halal catering and privacy assurances, and often arrive through personal referral networks rather than search alone. Chinese patients research on entirely different platforms and usually require an agent or intermediary relationship. CLMV neighbours are largely medical-necessity rather than elective travel, and price sensitivity is far higher. Practically, we advise picking two source markets and doing them properly — dedicated landing pages, the right messaging channel, currency-appropriate pricing and someone who can actually answer in the right language — rather than adding a language toggle and hoping. Each additional market is a real operational commitment, not just a translation.

Question 9

Do we need Ministry of Public Health approval before advertising, and what usually gets rejected?

Accepted Answer

Yes for medical advertising, and enforcement has become noticeably stricter — this is not a formality that clinics can quietly skip any more. The rejections we see follow a consistent pattern. Before-and-after imagery is the most common problem: it is restricted and, in many contexts, simply not usable in the way clinics in other markets rely on. Discount and promotional framing around surgical procedures — limited-time offers, package sales, price-slashing creative — attracts scrutiny because medical care is not meant to be marketed as a retail impulse purchase. Superlative and comparative claims like 'best in Asia' or 'number one surgeon' fail without substantiation, as do any guarantees of outcome. Testimonials that imply assured results are similarly risky. What works instead is factual and, in our experience, converts better with international patients anyway: verifiable surgeon credentials and registration, accreditation status, transparent inclusions, honest recovery expectations and clear aftercare terms.

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Cosmetic & plastic surgery

Gender-affirming surgery

Dental & implants

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Trust & Brand

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Healthcare marketing in Thailand, answered.

Do you work with doctors and clinics in Thailand?

Is healthcare advertising regulated in Thailand?

How much does healthcare marketing cost in Thailand?

How quickly will we see results in Thailand?

Which specialties do you work with in Thailand?

Do we need to hand over passwords to our Google or advertising accounts?

How do independent Thai clinics compete with Bumrungrad and the big hospital brands?

Which source markets should a Thai clinic target, and does the strategy change by country?

Do we need Ministry of Public Health approval before advertising, and what usually gets rejected?

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