Question 1

Should our Saudi campaigns run in Arabic, English, or both?

Accepted Answer

Arabic as the primary investment, English as a smaller supplementary campaign where you genuinely serve an expatriate or international segment. The reasoning is straightforward once you look at where volume sits: the searches that fill a Riyadh or Jeddah clinic are overwhelmingly Arabic, and clinics running English-only campaigns compete for a narrow slice of the market while paying premium prices for it. There is a competitive argument too — because many advertisers default to English out of convenience or agency capability, Arabic auctions are frequently less contested, which means better positions at lower cost for clinics willing to do the work properly. The work is real, and this is where most attempts fail: Arabic campaigns need native keyword research covering colloquial Gulf forms alongside Modern Standard Arabic and transliterated variants, ad copy written rather than translated, Arabic landing pages with proper right-to-left rendering, and Arabic-speaking staff to handle the calls that result. Running Arabic ads to an English landing page produces expensive bounces. If you cannot service the enquiry in Arabic, fix that before increasing the spend.

Question 2

How should we plan campaigns around Ramadan?

Accepted Answer

Ramadan changes both the timing and the composition of demand, and treating it as a month to pause is usually the wrong response. Daily rhythms shift substantially: activity moves into the late evening and overnight hours, so daytime impressions and calls fall while evening engagement rises sharply. The practical adjustment is dayparting rather than pausing — reweight budget into the post-iftar period and overnight, and expect clinic answering patterns to shift with it, because front-desk coverage that does not match simply wastes the spend. Demand composition changes too. Elective and cosmetic procedures typically soften during the fasting month, while some categories hold or rise, and there is often a pronounced surge immediately after Eid as deferred elective demand releases — clinics that scaled back too aggressively miss that rebound. Ad messaging should also be reviewed for tone appropriateness during the month. Summer brings a separate pattern: extreme heat and travel reduce activity in some categories and many families leave the country, so annual budget planning benefits from being built around these curves rather than divided evenly across twelve months.

Question 3

Is Google the right channel for Saudi aesthetics, or should we be on Snapchat and TikTok?

Accepted Answer

Realistically both, and the honest answer for aesthetics specifically is that social often does more of the work here than in most markets. Saudi Arabia has among the world's highest Snapchat and TikTok penetration rates and a population skewing heavily young, which means for aesthetics, dermatology and cosmetic dentistry, discovery frequently happens on social rather than in search. Google's role in that sequence is to capture the demand social creates — the patient sees a practitioner on Snapchat, then searches the clinic name to verify it, check the location and read reviews before calling. That makes branded search and the Google Business Profile the conversion layer rather than the discovery layer for these categories. Where Google leads outright is non-discretionary and research-heavy demand: bariatric surgery, fertility, dental implants and specialist consultations, where the patient starts with a problem and searches for a solution. Our usual approach is to let Google capture existing intent efficiently while social generates new demand, and to measure branded search growth as an indicator of whether social is working, since platform attribution understates it badly.

Question 4

What does google ads for doctors cost in Saudi Arabia?

Accepted Answer

We quote clients in Saudi Arabia in SAR. As a guide, Google Business Profile management starts around SAR 230 per month, SEO publishing around SAR 340 per month, and full-service retainers from about SAR 1,000 per month depending on scope. Those figures are converted from our India list at an indicative rate and include the uplift for servicing an account across timezones, currencies and a different regulatory regime; your quote is confirmed in writing after the free audit. Where this service involves paid media, that budget sits outside our fee — in Saudi Arabia treatment-intent clicks typically run SAR 12–50. Arabic keywords are still meaningfully cheaper than their English equivalents in most categories, which is exactly where the arbitrage sits — and exactly what English-only agencies never bid on.

Question 5

How long until we see results in Saudi Arabia?

Accepted Answer

The first movement — profile views, calls, direction requests — usually shows inside 30 days, because the earliest wins come from fixing what is already indexed rather than waiting for Google to re-evaluate new pages. Meaningful ranking and pipeline change typically lands between 60 and 90 days. Competition in Saudi Arabia is high and rising, so we sequence the work to produce early traction on winnable, specific searches while the harder head terms build over two to three quarters. We report monthly against patient actions — calls, enquiries, booked consultations — not against impressions.

Google Ads for Doctors in Saudi Arabia

The same service, run for this market.

The plays that work in Saudi Arabia.

Arabic-native campaign build

MOH-permitted messaging

Call-first conversion

Ramadan and summer scheduling

What the rules mean for google ads for doctors.