A founder brand worth following
We turned a senior dermatologist into the most-followed cosmetic voice in Mumbai — 50K Instagram followers, 12 PR features, and an always-on content system.
In Mumbai's aesthetics market patients shortlist on Instagram long before they open Google. The practice had the clinical seniority to lead that conversation and no consistent presence in it.
- /01
Built a repeatable content system around the doctor's own expertise rather than generic clinic posts.
- /02
Established a publishing rhythm the practice could sustain without depending on the founder's spare time.
- /03
Supported organic reach with earned media so authority compounded outside the platform as well as on it.
What changed, measured.
| Metric | Before | After |
|---|---|---|
| Instagram following | Limited presence | 50K |
| PR features | None | 12 |
| Qualified leads | Referral-led | 2,000+ in 3 months |
Results are specific to this engagement and are not a guarantee of comparable outcomes. Client identity withheld by agreement.
More results
From 80 monthly inquiries to 240
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